Organization Analysis - Wal-Mart Essay Example | Topics and Well Written Essays - 2000 words

Organization Analysis - Wal-Mart - Essay Example The organization has a reputable brand that is globally recognized allowing it to outshine competitors in the field. The company’s brand is distinct; furthermore, Wal-mart has established a group of loyal customers. Spotts (2005) asserts that consumers usually respond to less costly products to sustain their daily needs especially in a current time of economic hardships. Since the company makes purchases in large quantities, it obtains huge discounts that it can pass to its customers. This enables it to offer products at a reduced cost. Furthermore, the organization manufactures its own products allowing it to sell them at subsidized rates. Wal-Mart’s huge capital and customer friendly operations promote the marketing capacity. The strategic pricing is the prominent marketing strength that offers the company a competitive advantage. The organization has a policy that governs the procedures for determining prices for the products. This restricts management from hedging p rices. Furthermore, the company conducts a Rollback promotion strategy that targets customers. This system lowers the prices of the already subsidized products making the company out-price their competitors. The company understands the concept of customer value as highlighted in their customer-oriented scheme. The organization has one of the best contentment guaranteed models that enhances customer goodwill. The organization allows customers to return the purchased products that do not please them and claim a refund.