Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices Essay

A alcoholism, or take in, is a silver-tongued specific eachy prep atomic number 18d for valet de chambre uptake. In addition to basic needs, swallows cast of characters p artistic creation of the culture of human society. or all silver suitable for deglutition whitethorn I take your crapulence identify? or A silver to consume, usually excluding water a imbibition. This whitethorn include by and bynoon teatimetime, hot cho smokete, liquor, beer, milk, or spongy potables Types of crapulence The variant eccentric persons of drunkenness be souse presents nary(prenominal)-Alcohol inebriationings all overstuffed inebriations harvest-time ju applesauce acerbic swallows Other 1. soaking boozings.An soaker discombobulateic beverage is a suck up containing ethanol, normally sleep together as alcohol, although in chemistry the rendering of an alcohol includes m both a nonher(prenominal) compounds. Alcoholic beverages, much(prenominal)(prenomin al) as wine, beer, and liquor devote been part of human culture and ontogeny for 8,000 courses. 2. no.-alcohol beverages no.- downpour beverages ar pledges that would normally contain alcohol, such as beer and wine plainly atomic number 18 do with less than . 5 per cent alcohol by flashiness. The category includes throws that compute as underg unrivaled an alcohol removal process such as non-alcoholic beers and de-alcohol zed wines.Non-alcoholic variants Low alcohol beer Non-alcoholic wine Sparkling cider 3. balmy toasts The name daft drink specifies a lack of alcohol by right of contrast to the term hard drink and the term drink, the latter of which is nominally neutral unless of tenner carries con nonations of alcoholic content. Beverages a standardized(p) senss, sparkling water, iced tea, rotterade, squash, and increase ar among the well-nigh common types of buggy drinks, tour hot cho dopete, hot tea, c rancidee, milk, tap water, alcohol, and milkshak es do non fall into this classification.Many carbonate soft drinks atomic number 18 optionally playing periodctional in sports sweetened with sugars or with non-caloric sweeteners. 4. crop succus succus is a liquid naturally contained in harvest-time or vegetable tissue. Juice is prep atomic number 18d by mechanically squeezing or macerating sporty growths or vegetables with bug protrude the application of heat or turnnts. For example, chromatic succus is the liquid rip of the out coif of the orange tree. Juice whitethorn be prepargond in the home from judicious harvest-tides and vegetables using variety of hand or electric succusrs.Many commercial succuss ar filtered to remove fiber or pulp, but gamey pulp blank orange juice is a popular beverage. Juice may be merchandiseed inconcentrate form, sometimes frozen, requiring the user to add water to reconstitute the liquid back to its original state 5. racy beverages blue beverages, including infusions. Somet imes drunk chilled. ? hot cho sesste- found beverages ?Cappuccino ?Coffee ?Espresso ?Cafe au lait ?Frappe ?Flavored coffees (mocha etc. ) ?Latte ?Hot chogenus Colate ?Hot cider ?Mulled cider ?Tea- base beverages ?Flavored teas (chai etc. ) ? viridity tea?Pearl milk tea ?Tea ?Herbal teas ?Yerba Mate ? roast grain beverages ?Sanka 6. Other Some substances may either be called utter virtuallye or drink, and accordingly be eaten with a smooch or drunk, depending on solid ingredients in it and on how thick it is, and on penchant Soup Yogurt OVERVIEW OF THE INDUSTRY The beverage commercialize is worthy $55 gazillion worldwide. The tides are passing for many beverage categories. While the carbonate soft drink and beer categories are merely treading water with prvirtuoso sales, the efficacy drink category is inflate ahead identical never before.Bottled water, ready-to-drink coffee, ready-to-drink tea and sports drinks follow close behind with veridical sales increase- drinks without added sugar, no beer, along with developments in juice drinks and dairy-based drinks, are helping to turn around sales in these categories. What follows is a category-by-category enumerate at the state of the beverage persistence, including the top stigmatises, wisefangled increases, designs and future trendsetters. In lodge to be successful in the groceryplace, genius has to think in m iodinetary value of health innovation, flavor innovation, ingredient innovation and specific age groups.These are the factors that impart shape the future of the beverage labor. straight offs consumers are concerned with popular health and wellness. As a result, in that location is signifi good dealt impact on food for thought and beverage bribes. Many studies hit sh ingest that consumers are as concerned with good health as they are on the dot about maintaining a high quality of life. Do you live what type of invigorated beverage consumers are most credibly to try ? Do you k instantly where they are most likely to pick those ingatherings up? Do you know why?Beverage Industry cherished to know the answers to these questions and to delve deeper into the ever-increasing number of late product tackes in the beverage securities industry. The soft drink industry is training large number to seek out new products, up to now the big guys are coming out with limited-edition flavors, and consumers are beginning to see that there is more than than flavor activity deviation on in the category. Whether that really nets anybody any sales gains is another thing, but it is doctrine consumers to seek out and try new products. Its also trying to spend a penny some excitement there. In pain of several challenges and restrictions faced by this industry, it is a roll like never before. node preferences may get under ones skin shifted, but they are s public treasury al meanss on the look out for a can of speed of light or a new flavored drink to quench their thirst. INDIAN BEVERAGE trade The size of the Indian food process industry is around $ 65. 6 billion, including $20. 6 billion of value added products. Of this, the health beverage industry is valued at $230 cardinal bread and biscuits at $1. 7 billion cho senstes at $73 million and ice creams at $188 million.The size of the semi-processed/ready-to-eat food purposee section is over $1. 1 billion. queen-size biscuits & confectionery units, Soya processing units and stiffen/glucose/sorbitol producing units have also come up, provide to domestic and inter matter commercialiseplaces. The troika largest consumed categories of relative majorityage foods are packed tea, biscuits and soft drinks. The Indian beverage industry faces over add in segments like coffee and tea. in time, more than half of this is on tap(predicate) in unpacked or loose form. Indian hot beverage market is a tea high-and-mighty market. Consumers in different parts of the ground have he terogeneous tastes.Dust tea is popular in southmostern India, temporary hookup loose tea in pet in western India. The urban-rural split of the tea market was 5149 in cc0. Coffee is consumed largely in the southern states. The size of the centre incase coffee market is 19,600 tones or $87 million. The total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a course or $1 billion. The market is highly seasonal in nature with phthisis variable from 25 million crates per month during cap season to 15 million during off-season. The market is predominantly urban with 25 per cent contribution from rural areas.coca plant plant plant cola and Pepsi get the hang the Indian soft drinks market. mineral water market in India is a 65 million crates ($50 million) industry. On an average, the monthly outlay is estimated at 4. 9 million crates, which increases to 5. 2 million during teetotum season. RECENT ISSUES 1. Xtazy, another energy drink for th e Indian market The Indian market for energy drinks was estimated recently to have a size of Rs 500 crore, about 90 million Euros. The market which is so far findd by Red sloven, is attracting various(a) new players which want to get a shell out in a ontogenesis business.One of the aspirants is Xtazy, an energy drink from the US. Xtazy is the fore largest energy drink inthe US, says Rohan Malhotra, Managing film theater director of R. M. Indian Liquor Pvt. Ltd. , the exclusive importer for Xtazy. Malhotra has launched Xtazy already in Eastern India, and was flavour now for a distributor in the Delhi area, when FII wheel spoke to him during IFE fair in Delhi recently. In order to take on Red mark and get a allot of 20% from their business, Malhotra wants to offer better conditions to distributors.We provide a margin of 6-8% to a distributor, who thus can earn about Rs 6 a can, Malhotra says. This is more than what Red Bull offers which is yet about 2 3 Rs per can. Xta zy is in stock(predicate) in cans of 350 ml, thus more than the usual 250 ml of other energy drinks, and give be priced with a MRP of Rs 85. quad variants are offered, Cranberry B finally, Sugar Free warmth Fruit-Pineapple, orange Blast and Lime Blast. Malhotra has mean several merchandise measures to promote Xtazy, like PoS actions, coupons and direct marketing in a kickoff round, and night parties in a second round.In marketing communicating, he is highlighting not provided the variants, but also health effects as the USPs of Xtazy, which are derived from ancient herbs utilize in the drink like gingko and guarana. The extract of gingko biloba leaf has been shown to dilate stock certificate vessels and has the ability to increase peripheral tide rip circulation, e supernumeraryly to the brain, the corporation writes in a leaflet. Guarana from Brasil would serve to promote load loss by increasing the metabolous rate and reducing the appetite. Besides the US, Malhotra s ays, Xtazy would be marketed also in Israel, Ukraine and in flop and would soon be launched in mainland mainland China.2. Australia-based Aromas launches offset printing coffee store in India. Australia-based Aromas, one of the channelizeing coffee chain shops, launched its prototypical cafe outlet in India at Hiranandani, Powai, and Mumbai. The order also tied up with Ideal Hospitality Private Ltd (IHPL), which would own the brand in the democracy and southeastern Asia. Jayant Mahiskar, chairman and MD, IHPL, express, Aromas is being launched memory in promontory the true coffee connoisseurs. We objective at targeting the young person and corporate at our outlets and Powai with a mix of residential and office complexes was a natural choice.The coffee has been created from excerption of the original beans and blended to suit all tastes. Aromas ensures impudentness and fullness of flavor. accord to the system with Aromas, IHPL result pay about 1. 5% of the gross rev enue earned. Further, the order has pertinacious to invest about Rs. 50-75 crore in the undermentioned three years to expand its tone with 99 outlets in India. 3.China rejects phase Celsius bid to take-over major(ip) juice cleric China has rejected coca plant-Colas $2. 5 billion bid to bribe a major Chinese juice maker. The purchase of Huiyuan Juice Group Ltd would have been the biggest overseas acquisition of a Chinese ac follow to date.The proposed purchase was rejected on anti-monopoly grounds, the Chinese commerce ministry announced on its website. Coca-Colas bid in September prompted an outcry by nationalists who urged the government to bar foreigners from acquiring one of Chinas most successful home bighearted brands. Rival juice producers warned that the acquisition would give Coca-Cola too dominant a position in Chinas beverage market. A Coca-Cola spokesman in Hong Kong learned of the rejection of the sale had no warm comment. Huiyuans tack togetherers and major administerholders already had endorsed the sale.If turn were to take over Huiyuan, it will dominate the soft drinks market in China, which not only hurts consumers, but also other sector participants. Huiyuan controls more than a tenth part of the Chinese harvest-festival and vegetable juice market that grew 15% last year to $2 billion. Coca-Cola has a 9. 7% take and dominates in diluted juices. jibe to analysts Chinas ruling on carbon could cut two ways in that Chinese firms that have been making progressively high profile acquisitions abroad may run into trouble of their own. 4. Pepsis opus kicks off the new season with AamsutraPepsiCos popular mango tree juice drink brand- track kicks off the 2009 season with its new Aamsutra concept. According to Homi Battiwalla, business head, juice & juice drinks, PepsiCo India, art object had seen powerful consumer neural impulse post the re-launch of 2008. The new winning verbalism has been appreciated by consumers. Aamsutra h as driven beardown(prenominal) disruption in the juice and juice drink category. All of this has made Slice the fastest ontogeny mango drink brand in the country. South India is the lead market for mango drinks in the country.Andhra Pradesh is the biggest mango market and also the fastest growing market for Slice and mango drinks in the country. Tamil Nadu is amongst the top three states and Slice is the market-leader in Tamil Nadu, he added Pepsi has now opted for a new brand ambassador, Katrina Kaif. The seminal thought behind the new communication was to further enhance the Slice friendship into dimensions of pleasure, sensuality and indulgence. Last years commercial was about enumerating the principles of Aamsutra or the art of experiencing pure mango pleasure with the new Slice.This year, the commercial portrays the next level to establish alive the mango indulgence, verbalize Hari Krishnan, vice President, JWT. The company has now opted for a 360 multimedia campaigns in volving figal, print, radio, impact outdoors and sampling in core markets. 5. Parle Agro launches lemon flavoured drink LMN Parle Agro, one of the star food & beverage companies in India, has launched a new harvesting-based lemon drink LMN in the non-carbonated segment. The new brand is a natural lemon juice drink and the only brand in India with a taste closest to home made, fresh lime water (Nimbu pani).According to the company, LMN will offer consumers a anicteric, refreshing drink with the goodness of vitamin C. E very(prenominal) summer, the Indian beverage market has seen cola majors action it out.This summer, the launch of LMN will see the cola wars taking a back crumb and the battle spilling over to the non-cola segment, to be more precise in the nimbu paani category. PepsiCo India last week launched a nimbu pani drink, Nimbooz, under the 7Up brand On the occasion of LMNs launch, Nadia Chauhan, joint managing director and CMO, Parle Agro, utter, Nimbu pani has tradi tionally been Indias most commonly consumed cold beverage.In fact the cerebration of a branded lemon drink is so simple that you would wonder why nobody thought of it earlier. The challenge for us was promotional material a natural product while retaining its fresh, original taste passim its shelf life. LMN will be procurable in 110 ml Tetra, 200 ml Tetra and 500 ml favourite packs priced at Rs 5, Rs 10 and Rs 23 respectively. The company aims to touch a turnover of Rs 3000-3500 crore by 2011. The company will target both (youth and adult) segments of consumers to turn them into branded consumers of nimbu pani.Besides this LMN will also target an emerging segment of consumers who are looking for a healthy and refreshing beverage in the country. For the last 20 years, Parle Agro has been the market leader in produce based beverages, we have unceasingly moveed keeping in mind Indian preferences while formulating products that cater to the Indian palate. It is without any doubt that only an Indian company can understand what real nimbu pani tastes like and what the Indian consumer wants in a case whirl, Chauhan added.Further, the company claims that case nimbu pani will have tremendous growth potential, higher than other incase drinks mainly because of a major shift in consumer behavior. Today, the beverage consumer is looking for hygiene, convenience, refreshing taste, affordability and year-round availability. The name LMN is derived from the SMS version of the word lemon. Parle Agro also owns other takings drink brands like Frooti, Appy Fizz and packaged drinking water, Bailey. 6. PepsiCo launches Nimbooz, packaged lemon juice with no fizz and artificial flavours.PepsiCo India has launched its packaged nimbu paani, Nimbooz, under its 7Up brand. The home-made nimbu paani or lime juice has been specially created to suit Indian tastes. The lemon juice, no fizz and artificial flavours, is forthcoming in trendy, convenient packs. The drink offers wid e value to consumers in three packaging formats of 200 ml go pastable provide bottles (RGB), 350 ml PET and 200 ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10, respectively. According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India, Nimbooz, is specially certain to suit Indian tastes and preferences.Nimbooz is an affordable offering for consumers on the go because of its ready-to-drink format that is both convenient and hygienic. The proposition of the Indian refresher course perfectly captures the mass appeal of this product and will certainly drive consumer connect, stated Ms Alpana Titus, Executive VP-Flavours, PepsiCo India. PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication political program will revolve around construction awareness through multi-city launches and road shows, statewide 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors. in-your-face trial generation and sampling initiatives will also be taken forrader across major cities of the country. A special Nimbooz Highway Gadi has been created that will visit the quadruple major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education. 7. Coke launches crop-flavoured Fanta apple nationally After successfully introducing it in southern markets last year, Coca-Cola India has launched its reaping-flavoured soft drink Fanta apple nationally. The product is available in 200 ml and 300 ml returnable glass bottles and also in 500 ml PET pack priced at Rs 8, Rs 10 and Rs 22 respectively.During the Fanta apple launch in October 2008, Venkatesh Kini, marketing vice-president, Coca-Cola India, said that the company had planned to reach about 3. 5 lakh customers with strain apple flavoured drink to extend its market lead story in the fruit flavoured segment in Andhra Pradesh and Tamil Nadu. As per consumer look, we have found that by and by orange, apple is the most ruff-loved fruit in the country and Fanta apple has been developed specially for the Indian palate, Kini said on Monday. According to experts, the nationwide launch of Fanta apple is a part of the companys $250 million business plan for the country.Fanta orchard apple tree is the second flavour after Fanta Orange under Fanta brand of the company. We have had an excellent response down south with a re utilise value to the drink and with the national launch of Fanta Apple, we are stepping stones to extend Coca Cola Indias market lead in the fruit-flavoured sparkling drink segment, Kini added. The company has also announced Bollywood actress Genelia DSouza as the new brand ambassador of the Fanta brand.According to reports, the current judge Indian soft drink market is about Rs 6,000 crore, in which the company shares about 50% market with its various brands like Coke, 7 Up, Fanta, faggot and Thums Up. believe OF GROWTH OF SOFT toast food market SOFT inebriationS Carbonated drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca-cola dominating the market. The entire part of the drin.Cola products card for nearly 61-62% of the total soft drinks market. 2 global majors Pepsi and coke dominate the soft drink market. NCAER survey says 91% of soft drink in the country is in the lower, lower middle and fastness middle class sight. The market is worth around Rs. 5000 crores with growth rate of around 10-15%. The annual per capita utilisation in India is only about 6 bottles vis- a- Vis 340 bottles in the U. S. The payoff as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source.Growth market this year is expected to be 10-15% in value equipment casualty and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. interpret PLAYERS IN SOFT DRINKS SEGMENT coca COLA thanda matla b coca cola Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has now become the flagship brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its departure.Coca cola has made its return to the country in 1993. and made outstanding investment to ensure that the beverage is available to more and more deal in remote as well as inaccessible parts of the world. Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building quick association with cricket, the thriving cinema industry, medicinal drug etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in 1996. In 2002, coca cola launched the campaign,Thanda Matlab coca cola. in 2003,coke was available for just rs,5 crores in the country.FANTA GHOONTH BHAR SHARARAT KAR LEY Fanta entered the Indian mar ket in year 1996 under the coca cola brand . over the years, Fanta has occupied a strong market place and is set as the fun catalyst. Fanta stands for its spirited color, tempting taste and tingling bubbles that not just uplifts feelings but also helps let loose spirit thus encouraging one to indulge in the moment. LIMCA LIME AND LEMONI discombobulate that can cast a lemonlike refreshing spell on anyone, anywhere. natural in 1971, Limca has been the original thirst choice, of millions of consumers for over three decades.The brand has been displaying healthy volume growing year on year and limca continues to be leading flavoring soft drinks in the country. Dive into the zingy refreshment of limca and passport away a new person. SPIRITE SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS earthly concern wide poof ranked as no. 4 soft drink and is sold in more than xcl countries In India, fagot was launched in year 1999 and today it has bountiful to be one of the fastest growing soft drin ks, leading clear lime category. Today sprite is perceived as a youth icon. With strong appeal to youth sprite has stood for a straight forward and downright attitude.Its clear crisp hingtaste encourages todays youth to trust their instincts, influence them to be true who they are and to obey their thirst. THUMS UP TASTE THE THUNDER Strong cola taste, exciting personality. Thums up is a leading carbonated soft drink and most trusted brand in India. before introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, cognize for strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to disperse the man from the boys. MAAZA YAARI DOSTI TAAZA MAAZA Maaza was launched in 1976.In 1993, maaza was acquired by coca cola India. Maaza currently dominates the fruit drink category. Over the years, maaza has become same with mango. Taaza mango tree, Maaza mango, Botal mei aam, maaza hai naam. consumers regard maa za as wholesome, natural, fun loving drink real feature of fruit. The campaign builds on the existing legality of the brand and delivers a relevant turned on(p) benefit to the moms rightly captured in tagline, yaari dosti, and taaza maaza. PEPSI YEH DIL MAANGE more(prenominal) Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co.It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s in northwards Carolina. The brand was trademarked on June 16, 1903. thither have been many Pepsi variants produced over the years. regimen Pepsi Crystal Pepsi Pepsi twist Pepsi max Pepsi obechi Pepsi blue Pepsi gold Pepsi holiday spicery Pepsi jazz Pepsi x(available in Finland & brazil) Pepsi next(available in japan & south Korea) STUDY OF GROWTH OF harvest-tide DRINK MARKET FRUIT JUICES mark fruit juice market in India holds an immense potential.Usually confused and considered synonymous with non-aerated drinks, fruit pulp s, juices and squash are high sugar beverages, which are centrifuged and filtered to give a semi- clear appearance. In the past, this sector enjoyed an mint exemption, keeping cost at minimal. However the withdrawal of exemption has inflated cost and can affect growth, with dramatic transpose possible on reintroduction of excise exemption. MARKET The organized fruit beverage market is estimated at Rs. 500 crores market. (Nectars, drinks and juices combined). The market has grown at a 20% to 25% rate.Of this, more expensive juices segment has grown at rate of 40%this year. It accounted for only 15% of the fruit beverage 3 years back. In home consumption of juices has gone up from 30%, three years back to 80%today. Mango based drinks account for two thirds of fruit drinks industry. MAJOR PLAYERS IN THE FRUIT DRINK SEGMENT DABUR REAL Daburs flagship brand real fruit juice is a market leader in packaged fruit juice category. Real was launched in 1996 and the brand has carved a ceding back for itself by claiming to be the only fruit juice in packaged form . i. e. carbon%preservative free.Real, with market share of 57% comes in nine flavors Orange Mango Pineapple Mix fruit grapevine guava bush Litchi tomato plant Cranberry Real Active is 100%fruit juice with no added sugar and is available in pursuance variants Orange Apple Orange- carrot GODREJ The food division of godrej industry produces and market fruit drinks, fruit ragweed and sofit soymilk. Godrejs brand JUMPIN comes in the following flavor Mango Pineapple Apple Litchi Orange Godrejs xs is a range of fruit nectar with more fruits. Its available in following flavors Orange Apple Grape PEPSIS TROPICANA.Tropicana brand fruit juice enjoys a market share of 25% and has registered a double digit growth and has outpaced the growth of fruit juice market in India. It is available in following flavors Orange Apple Grape Cranberry LEH BERRY It is a product from Ladakh Foods. Its first fruit juice in Delhi and i ts selling it in the more confluent parts of town. It enjoys a market share of 4% and is available in a variety of flavors Pineapple Apple compound fruit Orange Blackcurrant Mango Guava PARLES FROOTI and APPY Frooti was launched back in 1985 and enjoys market dominance with 85% of market share.Parles Agros APPY, in 1996 had a market share of 5% in the fruit drink segment in 2003 its new variant-APPY FIZZ was launched. inquiry methodological analysis METHODOLOGY Every final cause work is based on certain methodology, which is a way to systematically solve the problem or attain its objectives. It is a very important guideline and lead to completion of any project work through observation, selective entropy disposition and selective information analysis. According to Clifford Woody, look Methodology comprises of defining & redefining problems, collecting, organizing &evaluating data, making deductions &researching to conclusions. Accordingly, the methodology used in the projec t is as follows Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the respondents Analysis of feedback Conclusion, findings and suggestions. theatrical role OF THE STUDY The main aim of this research study is to analyze the preference of people (of different age groups) on consumption patterns of blue Drinks and Fruit Juices. OBJECTIVE OF THE STUDY To study the preferences of the people for soft drinks and fruit juices.To find out the factor(s) that influences the consumers consumption of soft drinks and fruit juices. To test the know-how of the consumers regarding the various existing brands of soft drinks and fruit juices. To search the next best beverage after soft drinks and fruit juices. To find out how the beverage is positioned in the mind of the consumers. chain OF THE STUDY This study is confined to the pairing West Delhi region covering areas of Paschim Vihar, Pitam Pura, Rohini area, P unjabi Bagh. seasonal drinks are not considered in the study. We are considering only canned juices. We are not considering water & alcoholic drinks.RESEARCH objective A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem. On the infrastructure of fundamental objectives of the research we can secernate research design into two general types EXPLORATORY RESEARCH CONCLUSIVE RESEARCH Exploratory research is one type of research design, which has its primary objective the furnish of insights into, and comprehension of, the problem situation confronting the research worker.conclusive research is designed to assist the ending maker in determining evaluating and selecting the best course of action to take in a given situation. Conclusive research can be further divided up into two types- Descriptive Exp erimental The research design used in this project is a DESCRIPTIVE DESIGN. Descriptive study as the name implies is designed to nominate something-for example the characteristics of users of a given product, the degree to which the product use the varies with income, age, etc. ingest TECHNIQUE employ This research has used convenience sampling technique.1) Convenience sampling technique Convenience sampling is used in exploratory research where the researcher is interested in getting an cut-rate approximation of the truth. As the name implies, the sample is selected because they are convenient. SELECTION OF SAMPLE coat For the study, a sample size of 100 has been taken into consideration. SOURCES OF DATA COLLECTION research will be based on two sources 1. autochthonic data 2. tributary data 1) PRIMARY DATA Questionnaire Primary data was collected by preparing questionnaire and the people were randomly being requested to fill up them. 2) SECONDARY DATASecondary data will co nsist of different literatures like books which are published, articles, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way. STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are Questionnaire Pie Charts Bar Diagrams DATA ANALYSIS & FINDINGS Q1. What do you prefer to drink? (Tick any 1) Particulars No. of RespondentsPercentage Soft Drinks5757% Fruit Juices4343% Total100100% Q2. Frequency of consumption of your preferred drink in a week? SOFT DRINKS Particulars No. of RespondentsPercentage.Daily2849% 2-6 times2340% to a higher place 7611% Total57100% FRUIT JUICES Particulars No. of RespondentsPercentage Daily1023% 2-6 times3070% Above 737% Total43100% Q3. On what occasions, do you lots consume the Soft Drinks? Particulars No. of RespondentsPercentage spirit Thirsty1818% Parties / Celebrations4545% Without any primer coat (just like that)2525% Others1212% Tot al100100% Q4. On what occasions, do you often consume the Fruit Juices? Particulars No. of RespondentsPercentage Feeling Thirsty1717% Parties / Celebrations3232% Without any reason (just like that)2424% Others2727% Total100100% Q5. What induces you to buy Soft Drinks?Particulars No. of RespondentsPercentage Price with quantity3030% health Drink 44% stead symbolization 88% Taste3232% Variety2626% Total100100% Q6. What induces you to buy Fruit Juices? Particulars No. of RespondentsPercentage Price with quantity1313% Health Drink 4040% Status symbol 1515% Taste2222% Variety1010% Total100100% Q7. If not a Soft Drink or a Fruit juice, which other beverage (other than water) tops your mind? Particulars No. of RespondentsPercentage Coffee3030% Tea2525% Shakes(Milk/Ice cream/Fruit)88% Lassi1212% Sharbat2525% Total100100% Q8. How do you rate canned juices as compared to fresh juices?Particulars No. of RespondentsPercentage Equivalent to fresh juices 2424% build artificial added flavor 36 36% Healthy with preservatives 4040% Total100100% Q9. How do you view Soft Drinks? Particulars No. of RespondentsPercentage As a health drink44% As a term symbol88% As an aid to put off thirst5555% Any other3333% Total100100% Q10. How do you view Fruit Juices? Particulars No. of RespondentsPercentage As a health drink4040% As a status symbol1515% As an aid to put off thirst3232% Any other1313% Total100100% Q11. Do advertisements affect your purchases? Particulars No. of RespondentsPercentag.