Are Humans Innately Evil or Good? Essay

Humans are a very fascinating species. We have been ruling the Earth for quite a while now. This is because we brood over all our necessities, skills and looks. The question of if we are innately evil or good has been asked by numerous people since civilization. Everyone has had different opinions. Two famous philosophers by the names of Thomas Hobbes and John Locke have been known to answer this question in a brief and direct way. Thomas Hobbes and John Locke have lived between the years of 1500-1700’s in Europe. Locke was an English philosopher, political theorist, and found of Empiricism. They both have clashing and different opinions, but in my opinion I would have to agree with John Locke. Locke was born on August 29, 1632 in Wrington, England. He died on October 28, 1704. He was best known as an English philosopher and the author of Essay Concerning Human Understanding. Every human being is born good, they have a clean record, and they don’t know anything. Originally we were all in a state of nature. Parents, friends, relatives, societies, and the community influence us to do what they do. As we tend to grow up we will see murdering, stealing, taking drugs, and fighting all around us. Things like money and material possessions create jealousy and greed. Even if people are naturally good, the fact that some people have more than others creates problems. For example if one person is more rich than the other, the other person may at one point get jealous, and may perhaps do some unscrupulous things to the person, like steal from them, hate on them etc. We never knew about any of the bad things in the world, and neither did our ancestors. They were never natural instinctive traits. I think that Locke believed that humans are innately good because he probably grew up in a good neighborhood and had a good experience growing up. If one grows up in a very beautiful, safe, and well-mannered community and family, obviously they will do what their surrounding do, which is to do good. On the other hand, if one grows up to live in an incapacitated family and environment, he will tend to become evil, they will first watch and then they will mimic those same traits. Even though they do all of this, we humans will still have our conscience to tell us that what we are about to do is stupid or immature and we will regret it later on. Why would we bother setting up cities, going about helping others, reviewing where planet earth sits in its ability to survive if he didn’t want these things to do well? Sure there are people round that make it bad for all the others of us trying to do good, but weigh it up and you’ll see that only a small percentage of people are out to pull the curtain down on everyone else. If us humans were born evil, then why when we do the bad things that we do in life still feel the guilt and regret for it afterwards? Obviously the answer to this is because we aren’t evil; we just get influenced to become evil. In conclusion every single human was born good and even if they do get influenced to become evil they will still have all the regret, conscience, guilt, repentance, and shame on their shoulders to carry.

Job Interview Questions with analysis Essay

Why is it appropriate to the role of retail assistant? 1. Why did you apply for the job of retail assistant at Primark? * In the job advert it asks ‘Do you have a passion for fashion?† * In the job advert it asks for â€Å"good communication skills† * In the person specification asks for â€Å"good communication skills† * This is an open question , this allows the candidate to give a detailed response on why they believe they are the most suitable candidate . This is also an opportunity for the candidate to demonstrate their communication skills. * This question is simply to answer and allows the candidate to relax into the interview , this is important because the candidate may be nervous so it is best to calm their nerves to ensure they complete the interview to the highest possible standard . * The interviewer can assess the quality of the communication skills and rank the candidates from this . This is important as when the candidate starts working at Primark they need to communicate clearly with the other members of staff and the customers . The customers needs to understand what is being said or they may get frustrated and leave , this would lead to a loss in sales . Having good communication skills is a key part of being a retail sales assistant as the candidate will be talking and interacting with the customers all day . They will be representing Primark and giving off possibly first impressions . In the person specification and job description asks for â€Å"good communication skills† * This question allows the candidate to demonstrate their interest and passion in fashion and retail , this is important as if a candidate is truly interested into Primark , they will be more motivated , put in more effort and perform all their tasks to the highest standard . The interviewer can also rank the candidates on how passionate they are about Primark as this directly shows how committed they are to Primark . The more committed an employee is , the more loyal they will be and they will often be more determined to take the business succeed . * This is an opportunity for the candidate to show they have researched Primark and that they have a real interest in the business . This shows they want to find to find out and they are aware of the aims and values of the business . After the candidate has read those they have decided that this job is suitable for them , this shows their confidence and determination in getting the role of retail sales assistant . As the candidate is interested in the business , they are more likely to want it to succeed and therefore will give better customer service . This candidate is given the chance to explain why they want to work at Primark as a retail sales assistant , they can be specific to Primark . * The interviewer can clearly see if the candidate is enthusiastic about Primark and the job , this will help with the ranking . In the job advert it asks ‘Do you have a passion for fashion?† * This question complies with employment legalisation and is not discriminatory , This is important as this could put the candidate off the job and give Primark a bad reputation if it was not . 1. Tell me about a time when you have shown good teamwork skills? * In the person specification a requirement is to able â€Å"to work in a team† * In the job advert it states that the candidate will join a â€Å"successful team† , implying good teamwork skills are needed to integrate into the department . * This is an open question , this allows the candidate to explain in detail a time in which they have demonstrated good teamwork skills . Team work skills are important at Primark as if the team isn’t running smoothly neither will the business . All the members rely on each other . In the job advert it states that the candidate will join a â€Å"successful team† , implying good teamwork skills are needed to integrate into the department . * This allows the interviewer to asses the candidate and see if they work integrate well with the other members of staff and therefore if they would be appropriate for the role of retail sales assistant . If the candidate shows a lack of teamwork skills , the interviewers can rank them lower as this will cause day to day problems because if the candidate cant get along with the team , its highly likely that the candidate wont get along with the customers. In the person specification a requirement is to able â€Å"to work in a team† * This is an opportunity for the candidate to demonstrate good communication skills , if they have these skills are able to implement them into the interview , they will be able to implement these with the customers . This means a high standard of customer service , if the customers are happy they will come back more often , leading to an increase in sales . * This gives the candidate to show off their communication skills to the interviewer , proving they are the most suitable candidate and they would be perfect for the role of retail sales assistant . Confidence is needed in this role , if the employee is not confident about what they are saying the customer may not believe them . * This question complies with employment legalisation and is not discriminatory , This is important as this could put the candidate off the job and give Primark a bad reputation if it was not . 1. What would you do if you saw a customer putting unpaid stock in their bag from the fitting rooms and leaving? * In the job description it requires the candidate to â€Å"watch for and recognise security risks and be able to report this situations as appropriate† * In the job description it requires the candidate to be able to supervise the fitting rooms * In person specification it requires the candidate to be able to â€Å"work under pressure in a busy environment† * This is an open question and allows the candidate to give a detailed response and demonstrate other skills such as communication skills . This is important as it shows that the candidate is able to communicate confidently in an appropriate manner with customers, other sales assistants, and retail supervisors. * This allows the candidate to show they can work under pressure and act quickly without causing a scene and disrupting other customers ., this is important as Primark will be very busy during peak shopping times such as weekends and school holiday periods. . In the person specification it requires the candidate to be able to â€Å"work under pressure in a busy environment† . * This allows the candidate to show that they can recognize security risks and give a past experience and how they dealt with the situation then . In the job description it requires the candidate to â€Å"watch for and recognise security risks and be able to report this situations as appropriate† * This allows the candidate to show they can supervise fitting rooms and possibly give a detailed response on what the would do . In the job description it requires the candidate to be able to supervise the fitting rooms . This is important as when the candidate would be working at Primark part of their job will be to supervise the fitting rooms as this is stated in the job description . . If the candidate can show that they can do this suitably . * This allows the interviewer to assess whether the candidate would act appropriately if the situation occurred and helps to judge if they are suitable for the role of retail sales assistant. * This shows that the candidate pays attention to detail and wants to improve the quality of their own work, therefore will be productive and effective as sales assistant as they will ensure stock is displayed to a high standard, customer service will be of a high standard * This question complies with employment legalisation and is not discriminatory , This is important as this could put the candidate off the job and give Primark a bad reputation if it was not . 1. How would you apply you previous training in the workplace in Primark ? * In the person specification it states â€Å"demonstrate willingness to undertake appropriate training† * This is an open question , this allows the candidate to explain in detail a time in which they trained and how they would use that in the workplace . This is important as it ensures that the candidate will implement the skills into the workplace . * In the person specification it states â€Å"demonstrate willingness to undertake appropriate training† The candidate can demonstrate their willingness to learn here by talking about a past experience . In the past if a candidate was unable to do a skill and they were willing to train to better themselves , it is highly likely that when they work at Primark they will be willing to train . * This allows the interviewer to rank the candidates because to work at Primark you need to be willing to train as at Primark there could be new tills and machinery. * If the candidate is willing to better themselves , they will also be able to ask for help when needed from another sales assistant or from the retail supervisor . * The interviewer can make a decision whether they believe the candidate can also demonstrate that they Review their work to ensure it is meeting the standards required for example would they notice that stock needed replenishing or re-folding to ensure customer satisfaction based on their past experience . This will help with ranking as the interviewer rank the candidates not on how much training they have but on if they would use it in the workplace. * This question complies with employment legalisation and is not discriminatory , This is important as this could put the candidate off the job and give Primark a bad reputation if it was not . * This question allows the candidate to demonstrate their â€Å"ability to work in a team† through their past experience . This is important in the role of a retail sales assistant as everyone relies on each other , if one person does not do their job everyone is put off track. 1. Tell me about a time when you dealt with a customer complaint * In the person specification it requires the candidate to â€Å"demonstrate a awareness of customer care† * In the person specification it requires the â€Å"good communication skills * In the job advert it requires the candidate to â€Å"deal with customer complaints as appropriate† * In the job advert it requires â€Å"good communication skills† * This allows the interviewer to rank the candidates on how they deal with this particular situation . Also the interviewer can see about any extra past experiences they may not have included . The candidates can be ranked on the most experience * This allows the candidate to demonstrate how they would react in this situation and how they will implement their past experiences in . * This allows the candidate to show that they are the most suitable candidate as they will deal with the situation with caution . * This is an open question as you can deal with the situation in many ways that are all still correct , this allows the candidate to demonstrate their skills including communication skills , communication is an essential part of working at Primark. This means that the candidate will be able to communicate confidently in an appropriate manner with customers, other sales assistants, and retail supervisors if they have already done it. In the person specification it requires the â€Å"good communication skills * This complies with the employment legalisation and is not discriminatory as it mentions nothing to do with race , religion , age or gender * This shows the interviewer how the candidate would deal with customers as if they would be patient and polite when dealing with customer enquiries or complaints about products at Primark. Also the interviewer can see how good the candidate is at recognizing the needs of customers and acting on them. This is important as it is good to have good communication skills and be able to work in a team but the candidate needs to implement them in the workplace . * The interviewer can also see what language they will use as basic literacy skills are required in the person specification , and if it is formal . The candidate will be representing Primark so they need to not use slang / swear and be polite at all times . This will help with ranking as the interviewer can decide on how they want to be dealing with the customers . If the customer complaint isn’t dealt with correctly , the customer may go to the media and a large problem may arise . In the person specification it requires the candidate to â€Å"demonstrate a awareness of customer care†. As well as In the job advert it requires the candidate to â€Å"deal with customer complaints as appropriate† 1. If a customer bought a pair of sunglasses for  £3.49 and a top for  £2.39 and paid with a  £20 note , How much change are they owed ? * In the Person specification it states that you need basic numeracy skills * It is an closed question , there is only one correct answer helps with ranking as the interview can just check which candidates get the answer correct * This complies with employment legalisation and is not discriminatory as it does not mention age , race , gender or religion . * This will allow the candidate to demonstrate their numeracy skills . This is important because in the work place the candidate may need to count the change to give back to a customer and they need to be able to do this instantly. This is important as it allows the interviewer to know if the candidate would be able to do simply maths in their head in the case of the till breaking down .The candidate can show that they are able to work well under pressure as Primark will be very busy during peak shopping times such as weekends and school holiday periods. This helps with comparing and ranking of the candidates . * This helps the interviewer with ranking also because if the candidate is unable to do this they can just be removed from the rest of the process and basic numeracy is a main component of working at Primark . If the candidate is unable to do a simple question like this , it is highly likely that if they are hired they will give too much or too little change , or just be extremely slow . Primark is a very busy business and the employees need to be able to â€Å"work under pressure in a busy environment† as it states in person specification . 1. How would you ensure that the customers are happy in Primark ? * In the person specification â€Å"an awareness of customer care† is required * In the person specification â€Å"good communication skills† are required * In the job description it states the candidate needs to â€Å"meet and greet customers† * The candidate can demonstrate that they would keep up to date with sales/offers and answer as well as give advice on products . This shows they are caring towards the customers . In the person specification â€Å"an awareness of customer care† is required . Interacting with the customers and giving advice on certain products is a great way to increase sales . In the job description it states the candidate needs to â€Å"meet and greet customers†. This is important because making sure the customers are happy is key at Primark . * This is an open question , this allows the candidate to give an a detailed response on how they would ensure customer satisfaction . * This allows the interviewer to rank the candidates on how they would be around the customers . If the candidate can explain how they would do it , its highly likely that they will * This complies with employment legalisation and is not discriminatory as it does not mention age , race , gender or religion . * The candidate shows that they will recognise the needs of the customers at Primark and will act promptly to serve them . This is important as if a customer is ignored that they would get annoyed and possible got to a competitor . * . * 1. What would you do if your colleague was struggling with keeping up the customers but it was the end of your shift ? * In the person specification it requires the ability to work in a team and the ability to work under pressure * In the person specification it requires an awareness of customer care * If the candidate is able to work well under pressure as Primark will be very busy during peak shopping times such as weekends and school holiday periods. * This allows the candidate to demonstrate that they are committed to the business and want it to succeed , so they would be willing to work overtime . * This allows the candidate to demonstrate that they know when is appropriate to step in and when they are needed . This is important as Primark is quite often busy so a dedicated employee is needed . If they are willing to step in this show that the candidate works well under pressure

Adult Learning Theory

It has been found that children learn because they have to, while adults learn for reasons usually based on self motivated factors or androgogy (Holt, 2011). â€Å"Teaching that transforms: Facilitating life change through adult Bible teaching† by Richard A. Holt (2011), it is stated that it is necessary to bring both concepts of the Bible teaching and contemporary adult learning theories together for the most effectiveness. In the Holt article; it is shown that Biblical explanation and interpretation assist the adult learner in gaining knowledge. The choices one makes gives real world perspective and power can only be obtained by the Holy Spirit. The article discusses the styles in which adult learning makes a difference, whether androgogy, transformative learning or self-directed learning (Holt). Adult Learning Theory for the Twenty-First Century† discusses the goals of educators to better prepare themselves to better deal with adult learners. Over the last 15 years, learning theories have changed very aggressively (Merriam, 2008). As adults continue to develop human physiology changes, thus learning teaching styles have to change to keep up. It has been recognized that with time everything that adults experience is part of the l earning process. It has been further recognized that educators have to increase their tool set to involve creative and artistic modes of teaching to reach a wider audience. Both articles cover the ever-changing dynamics of the human psyche and educational styles and requirements in dealing with adult learning. Educators have to continue to increase knowledge both for themselves as well as those whom they are educating. Where the styles of the teaching process in the Holt (2011) article differ from the Merriam (2008) article, they both recognize the changes in adult learners. It has been recognized over years and will continue for years to come that educators of adults will have to continue honing their skill sets to accommodate the learning styles of adults. Since adults learn differently from children it is important to include the learning styles necessary to maximize the efforts of educators. As adults learning styles change it will be necessary for those educating adults to change also. Reflection After reading both articles and realizing the application in my own life and learning style, I conclude that adults learn differently. There were moments of complete frustration as I was putting my thoughts together as I can tend to be somewhat of a perfectionist. I had the realization that time management and organizational skills are imperative when completing an assignment of any type. The Holt (2011) article caught my attention initially because of how I tend to study and read the Bible in particular. I am coming to understand more and more how I learn and further realize that the concepts of knowledge, choice and power are applicable in my own life. I am intrigued by the concept mentioned in the Holt article and will consider its application to my current Bible study methods. The Merriam (2008) article is interesting in the fact that I had no idea how challenging it is for educators to keep up with the learning curve that is necessary to continue teaching the increasing number of adult learners. Being out of the college environment for so long, I realize it is not as easy to just get things done with all of the demands of life as I know it. I can see how both articles and their teaching styles have a positive impact on dealing with adult learning. With all of the influences of culture, music, art, etc, it is imperative that educators find a way to keep up with the demands of educating the population of adults returning to increase their knowledge to keep up with fast paced American culture. I now have a new respect for teachers on all levels. It is interesting that adult educator’s find is so necessary to effectively reach adults. It is increasingly more common for adults to return to school for a number of reasons, and are driven to succeed for just as many reasons. Thankfully educators realize the change necessary to comprehend the goals of those adults striving for successes related to educating themselves. References Holt, R. A. (2011). Teaching that transforms: Facilitating life change through adult Bible teaching. Christian Education Journal,  8(2), 450+ Merriam, S. B. (2008). Adult learning theory for the twenty-first century. New Directions For Adult And Continuing Education, Volume 2008, Issue 119, 93-98. DOI: 10. 1002/ace. 309 Adult Learning Theory It has been found that children learn because they have to, while adults learn for reasons usually based on self motivated factors or androgogy (Holt, 2011). â€Å"Teaching that transforms: Facilitating life change through adult Bible teaching† by Richard A. Holt (2011), it is stated that it is necessary to bring both concepts of the Bible teaching and contemporary adult learning theories together for the most effectiveness. In the Holt article; it is shown that Biblical explanation and interpretation assist the adult learner in gaining knowledge. The choices one makes gives real world perspective and power can only be obtained by the Holy Spirit. The article discusses the styles in which adult learning makes a difference, whether androgogy, transformative learning or self-directed learning (Holt). Adult Learning Theory for the Twenty-First Century† discusses the goals of educators to better prepare themselves to better deal with adult learners. Over the last 15 years, learning theories have changed very aggressively (Merriam, 2008). As adults continue to develop human physiology changes, thus learning teaching styles have to change to keep up. It has been recognized that with time everything that adults experience is part of the l earning process. It has been further recognized that educators have to increase their tool set to involve creative and artistic modes of teaching to reach a wider audience. Both articles cover the ever-changing dynamics of the human psyche and educational styles and requirements in dealing with adult learning. Educators have to continue to increase knowledge both for themselves as well as those whom they are educating. Where the styles of the teaching process in the Holt (2011) article differ from the Merriam (2008) article, they both recognize the changes in adult learners. It has been recognized over years and will continue for years to come that educators of adults will have to continue honing their skill sets to accommodate the learning styles of adults. Since adults learn differently from children it is important to include the learning styles necessary to maximize the efforts of educators. As adults learning styles change it will be necessary for those educating adults to change also. Reflection After reading both articles and realizing the application in my own life and learning style, I conclude that adults learn differently. There were moments of complete frustration as I was putting my thoughts together as I can tend to be somewhat of a perfectionist. I had the realization that time management and organizational skills are imperative when completing an assignment of any type. The Holt (2011) article caught my attention initially because of how I tend to study and read the Bible in particular. I am coming to understand more and more how I learn and further realize that the concepts of knowledge, choice and power are applicable in my own life. I am intrigued by the concept mentioned in the Holt article and will consider its application to my current Bible study methods. The Merriam (2008) article is interesting in the fact that I had no idea how challenging it is for educators to keep up with the learning curve that is necessary to continue teaching the increasing number of adult learners. Being out of the college environment for so long, I realize it is not as easy to just get things done with all of the demands of life as I know it. I can see how both articles and their teaching styles have a positive impact on dealing with adult learning. With all of the influences of culture, music, art, etc, it is imperative that educators find a way to keep up with the demands of educating the population of adults returning to increase their knowledge to keep up with fast paced American culture. I now have a new respect for teachers on all levels. It is interesting that adult educator’s find is so necessary to effectively reach adults. It is increasingly more common for adults to return to school for a number of reasons, and are driven to succeed for just as many reasons. Thankfully educators realize the change necessary to comprehend the goals of those adults striving for successes related to educating themselves. References Holt, R. A. (2011). Teaching that transforms: Facilitating life change through adult Bible teaching. Christian Education Journal,  8(2), 450+ Merriam, S. B. (2008). Adult learning theory for the twenty-first century. New Directions For Adult And Continuing Education, Volume 2008, Issue 119, 93-98. DOI: 10. 1002/ace. 309 Adult Learning Theory

Berthe Morisot, The PInk Dress, 1870 and YOung Woman Sitting on a Research Paper

Berthe Morisot, The PInk Dress, 1870 and YOung Woman Sitting on a Sofa, 1879 - Research Paper Example However, a woman artist also belonged to this group but was not acknowledged in the art history or by the contemporary critics. She is Berthe Morisot, with more than 400 paintings to her credit. Most of Berthe Morisot’s paintings apart from her landscape paintings have women in her family as the subject. There is an underlying paradox in the contemporary as well as modern view points and criticisms of Berthe’s works of art and Berthe as an artist. While books on art history do not list her as a major Impressionist, or associate her as a disciple or student of Manet, and her works to follow his style, feminist art and history critics look upon these as essentially patriarchal. However conflicting the views are, it should be considered that nothing else could be a better source of learning the techniques of Berthe’s art than her paintings themselves. The critiques are interpretations painted in different social and ideological colors. Berthe Morisot’s gender, social status, personal relationships had a huge influence on her as an artist, from the choice of the subject matter to the painting techniques adopted. This paper looks into Berthe Morisot painting technique and compares two of her paintings â€Å"The Pink Dress† (1870) and â€Å"Young Woman Seated on a Sofa (1879) to deduce the developments and changes in the latter painting from the earlier one. Also, it analyses her art from a perspective of Berthe as a woman, impressionist and a bourgeois. [Thesis statement after finishing the essay] A few have shown interest in studying the art technique and the social background of Berthe Morisot. This has happened after her works gained international reputation post-death. A close observation of the characteristics of the period in which Berthe lived would be of great help to contextualize her as a woman artist of nineteenth century. Anne Higonnet’s biography of Berthe Morisot is a significant work that throws light on Berthe as an individual and

Sexism in different cultures and societies Research Paper

Sexism in different cultures and societies - Research Paper Example The above statistics clearly show that sexism exists in many forms in America. In schools, teachers, give more attention to the boys than the girls. They believe that boys are brighter than girls and should get more attention. In professional world, women are getting lesser salaries than men even though both of them are doing the same job. Many organizations in America have the belief that men can handle certain jobs better than women. For example, in the recently concluded American Presidential election, Hillary Clinton fought hard against current President Obama for getting the Democratic Party nomination. However, majority of the Americans, voted in favor of Obama because of their perception that a male President could be more effective than a female President. If we take the number of women presidents or prime ministers in countries worldwide, we can see that the number of females is much lesser than the number of males. Even in America like advanced country, people believe that men have superior abilities in taking decisions and handling pressure and this belief is definitely the contribution of sexism. The number of females going to colleges is less than the number of boys when we consider the statistics of boys and girls who attend the college education in America after their school education. This is because of the parental belief that giving college education to the boys is more important than giving college education to girls. If an American family faces financial problems in giving education to their children., they will stop the education of their daughters first and will try maximum to give education to their sons. Majority of the men in America believe that the primary role of women is to do all the housework at home. Only after the completion of the house works, men like their wives going for other professional works. McFadden (2010) has pointed out that in American society, â€Å"Women are still being fired for getting pregnant and getting demo ted

The Epistles to the Corinthians Essay Example | Topics and Well Written Essays - 1750 words

The Epistles to the Corinthians - Essay Example Although Paul is considered to have been one of the most accessible of early church figures, he has nevertheless proven difficult to identify in terms of who he was as a man.   Attempting to define Paul, author Victor Paul Furnish (1994) identifies two Pauls, one identified in his relation within the church and one identified in his historical context.   Within the church, he is determined to be the apostle for the Gentiles as Colossians highlights his function as a missionary to them and as Ephesians grants them equal status with the Jews as beneficiaries of the promises of Christ (Beker, 1991: Chs. 3 & 4).   Historically, there is evidence that Paul was a Pharisee prior to embarking upon his missionary work, but this provides less information than one might otherwise assume (Saldarini, 1988).   â€Å"Precisely as a Jew, and subsequently as a Jewish Christian, he [Paul] was also very much a man of the Hellenistic age: apparently trained in the subjects that constituted the lower and middle levels of Hellenistic education, clearly at home among the socially elite of urban society, both willing and able to engage the religious and intellectual concerns of the non-Jewish world† (Furnish, 1994: 11).   Combining these two viewpoints, Furnish indicates that Paul was a man of tremendous but practical conviction.   He had a firm grasp on his faith and beliefs, but was cognizant of the need to adapt the message to suit the needs of the audience.   He consistently placed his orations on the level of his opinion or interpretation.

Effects Of Attractiveness On Social Decision Making Article

Effects Of Attractiveness On Social Decision Making - Article Example The present paper will also discuss the hypothesis selected for the above-described research along with the evaluation of its validity as well. Hence, the paper will present a comprehensive analytical report with regards to the research conducted by Agthe et al (2011). In the giving research work, the researchers have provided the details of the three different studied they had conducted on the same topic in order to estimate whether or not physical appearance, attractive manifestation and striking charms of the individuals turn out to be supportive ones during the recruitment procedure on the one side, and while getting admission at reputed universities on the other (Agthe et al., 2011:1042). The given research work consists of three studies that had been carried out on young males and females in order to extract their behavior patterns towards the attractive and less attractive individuals belonging to their same and opposite-sex groups. The first study was quantitative one in natu re, where 385 participants belonging to both the genders were selected for conducting the research process, where female participants dominated in the sample size with the ratio of 58:42 approximately (Agthe et al., 2011:1043). The aim of the first study was to observe the significance of physical attraction of the candidates during the selection procedure for jobs against the resumes carrying photographs of the candidates (Agthe et al., 2011:1044). Conducted on the German students to select the young Caucasian candidates, the selectors demonstrated strong likelihood towards the attractive members belonging to their opposite gender group while choosing them to be the most suitable candidates for various jobs. Somehow, the research findings also exhibited that the participants did not select the attractive and good-looking same-sex members as the most appropriate and potential candidates for the job (Agthe et al., 2011:1045-46).

Organizational Policy and Strategy of Southwest Airlines Case Study

Organizational Policy and Strategy of Southwest Airlines - Case Study Example It is evidently clear from the discussion that to meet the challenges of the time, the company exuded confidence by not only increasing the number of flights but it also went in for employment for more workers. This action of the company provided it with the competitive edge because the other airlines were not only reducing the flights but they had also laid off a considerable number of workers. This resulted in a significant increase in its market position and at the same time, considerably improved the management relations with the labor unions. The major factor that led to Southwest’s success was its policy of acknowledging the human behavior and maintain non-attrition by not laying off the staff. The company’s strategy was to increase the number of customer service agents so that the passengers could get improved personal service and emotional support and security at the crisis time. The organizational culture of the company promoted the concept of a ‘big fami ly’ and therefore the workforce was more conscientious and worked harder during the tough time which led to the improved performance of the company. After the probation period of six months, all the employees of the airlines become eligible for ‘Southwest’s profit-sharing plan’ that greatly motivates the workforce. Another factor that contributed towards the success was its better relations with the labor unions. The role of the union has become critical to the wider interest of the human capital employed across the organizations. The collective bargaining of the union has greatly facilitated the welfare of the workforce and has promoted their interest amongst the management.

Diverse Family Structures Assignment Example | Topics and Well Written Essays - 500 words

Diverse Family Structures - Assignment Example A product of the parental genetic make-up and will automatically assume the subculture or culture of the parents. The second proposition states that the environment a child shares with the peers and outside home experience help shape their personality. In this manner, if the parents of a child struggle, then the children will struggle too. The reason is that the parent will bring up the child in a struggling environment that will shape the character of the child as he or she grows. A typical case scenario is that of street families where there is continuity of homelessness on struggles in the generations. One important factor in the development of a child is education that equips the child with knowledge and skills to become better-adapted members of the society. As Harris (2009) pointed out on the proposition of environment and child development, education can mold the character, coping, and adaptation skills of a child to overcome the social status of the parents. Parents entrust teachers with the children with a hope that they will learn (Harris, 2009). The first approach is inculcating a positive attitude of possibilities amidst struggles to help the children appreciate opportunities that can shape a future and destiny lies with education and hard work. Since most children in school believe their teachers, it is a prime opportunity to help them think beyond the struggles the parents face. A school is a social place that should offer a platform of interaction among three parties, that is, parent-teacher, teacher-pupils, and pupil-pupil. Therefore, a teacher must devise a way to connect with the parents and guardians of the pupils in the school. Mandel (2008) outlines various ways of enhancing parent-teacher partnership.

Travel agents Essay Example | Topics and Well Written Essays - 500 words

Travel agents - Essay Example In this way, First Choice can offer discounts, but at the same time they will try selling through their First Choice Brochures as it is offering a greater profit. On the other hand, Althams and PR World are smaller setups with their presence in smaller areas. Companies like PR World relies on repeat orders from satisfied customers. They offer a personalized and customized service to its customers to take repeat orders. In this way, the loyal customers will be there. First Choice deals with tickets and bookings of various airlines and companies whereas PR World also deals with holiday package. In this way they are offering an additional service to its customers, giving them a higher value. Secondly, their service level and quality is better than the other two. This way, they can retain their customers. The First Choice offices have a high street presence which attracts more customers. This way they can offer a wider range of products to a greater number of people. But, Althams and PR World can accommodate customers in their narrow vicinity only, thus they have a narrow customer base to cater to. This difference leads the agents to have different target markets and different set of customers to work for. Ownership of business is another factor that contributes to the performance and working of the agency.

Meat packing industry Essay Example for Free

Meat packing industry Essay Introduction America’s fast food industry was founded by self made man who took risk, worked hard, some not even going to collage. Today the industry relies on a low-paid and unskilled workforce, where a handful are able to rise up the corporate ladder, while the vast majority lack fulltime employment, receive no benefits, and end up quitting after a few months. The fast food industry prospered over the last 30 years because minimum wage was lowered, marking was directed at children, federal agencies meant to protect workers and consumers ended up working for the companies, and corporations worked with congress to oppose laws that didn’t help them. The â€Å"American world view† is embodied in fast food because it takes advantage of those who don’t know any better. Chapter 1 The element of car based restaurants like the ones started in Southern California encouraged the spread of fast food because they had good food, became successful, and were very popular among young people. Chapter 2 Disney and Kroc were similar because they both used science to sell their products, made up famous mascots to sell products and both focused selling to kids. They were different because Disney founded his company, and Kroc bought his, they sold different products, and Kroc wasn’t involved in politics, while Disney was. Their companies cooperated when McDonald’s agreed to sell Disney toys and Disney agreed to allow McDonald’s in Disneyland. The fast food industry started with billboard ads to attract kids and evolved to adverting every where, from TV, to the internet, to school hallways. They also make the restaurants themselves fun for kids with play places and selling toys so they want to go more, and even as adults bring their own kids. Personally, I don’t think it is ethical to advertise in schools because it fast food is unhealthy and kids should be learning that, not that the burgers at McDonald’s get and A in taste. Chapter 3 Most employees of fast food restaurants ate teenagers because most are willing to work long hours with little pay. Fast food corporations relentlessly stop their workers from unionizing by doing things like integrating workers with information about a possible union with lie detectors, or closing locations with unions and opening new locations near by. Working conditions at fast food restaurants are unsafe. Typical dangers the employees face ate slips, fall, cuts, burns, and robberies. Problems are dealt with by increasing security with cameras or more parking lot lights. If I worked at a fast food restaurant and I injured my self, I might not tell my manager because I could loose my job because they could blame me for the injury. Chapter 4 The advantages of starting your own business is if it is successful, you could get a lot of money, not to mention you are your own boss so no one besides the government tells you how to run your business. The disadvantages are the business could be unsuccessful and you could loose a lot of money. The advantages of working for someone else are you do not have to make too many tough decisions. The disadvantages are you will not make as much money as your boss, and you may not like your boss for whatever reason. Some legal issues that fast food franchises have been involved in are the Coble’s Bill which makes franchises obey the principles other companies follow. The Subway fast food franchise was involved in the SBA which helps restaurants by giving them government funds. Subway got involved and made it so they would get extra money. Chapter 5 Family farms are disappearing because industry farms take all the business and close family farms because they have no one to sell to. there are only a few small potato farms left because industries take up all the land and business. The take-over of agricultural farms effects communities because local farms go out of business and communities become dependent on the corporate farm. Chapter 6 Development and fast food farms take land and effects cattle pastures because there is less land for the cattle to graze. Since most cowboys and ranchers have gone out of business, they have become irreverent in today’s culture. The government set up the Sherman Antitrust Act and a congressional investigation in the meet packing industry to help ranchers. Later, the Reagan administration allowed the top four meat packing firms to merge and they took over the cattle markets. Corporate domination affected family farms by forcing them to work for them or go out of business. Self-reliance is still a viable goal for Americans, but has become very difficult because of big corporations. The fast food industry makes chicken farmers work for them or they would get no business. In farm culture, the land is a tangible connection to the past, meant to be handed down and not sold. To native Americans, the land meant life and prosperity. In traditional Irish culture, the land is a link to past generations and to loose the land meant to fail your relatives. Their concept of land is similar to the American concept. Chapter 7 The demands of the fast food industry changed towns by making is so almost everyone ends up eating fast food because the industries are aloud to put their restaurants wherever they want and advertise as much as they want until the town’s economy runs on the fast food restaurants. Chapter 8 Meatpacking is dangerous because of the machines and rarely cleaned cutting tools. Since a meatpacking manager’s bonus is based in part on injury rate, many injuries go unreported and the worker is either given an easer job to takes time off to recover. Chapter 9 The meat packing and meat processing industry has been a spreader of disease because the animals are not screened well enough or sick workers spreading disease on the animals. After reading about the pathogens in hamburger meat, I am concerned about food poisoning in fast food. E. coli is not common in restaurant food, but is likely to be in hamburger meat. Chapter 10 Many Americans are obese because of lack of information and improper food laws. Fast food probably plays a big part in obesity because it provides unhealthy food to almost every where. Americans are probably more obese than other countries because fast food started here. Fast food companies increase the size of their meals to effect the calorie count look better for the per serving part. This effects American health because it is misguiding and you eat more than you thought you were going to. People in other countries do not want fast food because they have seen its effect on America. Epilogue The free market Schosser talks about leaves workers unprotected with little interference from the government. In the quote, Schosser is referring to the free market. I agree to what Schlosser says on 216. I believe the government needs to work harder to protect both the workers and consumers of fast food. At the end of the Epilogue, the author remedies his criticisms with the fact that it is a persons choice to eat want. Afterword Mad Cow disease is a disease that slowly destroys the brain and can be spread through hamburger meat. It can be controlled by feeding cows grass instead of corn and hormones, and inspecting the meat better. Cattle get infected by it because they stand in the dung of an effected cattle. It is a very serous threat to humans.

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Freedom Ride of 1961 Essay Dear Mother, Before all else have been said and done, I want you to know that I love you more than life itself. I want to assure you that you and father make up a very good set of parents. Your upbringing made a believer out of me. Please understand that I refuse to keep quiet. I want to stand up for what I believe in and not just settle for being angry about the injustices that I witness happening around me, whatever it takes. I want to confront the barriers and overcome the sense of weakness that I feel. I do not want to be among those who would just dismiss such blatant injustices believing that they have no power to improve the situation. I want to be an agent of change. I believe that while young lives are at stake for mounting this protest, I have faith that in one way or the other, extensive media attention may be generated by the strike and the government will be ultimately forced to take action. I am offended by the manifestation of racism in our country. I believe that a group of young people have what it takes to change the system. After all, it is us who have most to gain by addressing this pressing issue. I have to admit, mother that I am afraid. I am not quite sure if I am capable enough to handle the pressure that awaits me. I fear being sent to jail at the same time as I fear the attacks of angry mobs of counter-protesters I am about to confront. However, the goal to fulfill my mission is greater than my fear. I want to prove them wrong. The youth may have the reputation of being indifferent. But then again, if the elders serve as advisors and mentors to the youth, the former would see the latter in a different light. Almost often, people lay blame on the youth for their indifference and unawareness of the things that are happening around them. But this is not always true and I want the world to know that. As I youth, I believe it is my mission to be part of a group who can supply the most innovative approach, take the most risks, at all possible costs. I am certain that we can foster positive changes through nonviolence. I hope that this undertaking could lead the way for peaceful protests led by the youth in whom the future of our nation lies. I understand that my choice can prove to be one of the most painful decisions you and father would allow me to make. Rest assured you have brought me up well. If I ever decide to be a responsible citizen, I would be very much contented with the pride I can leave behind. This endeavor is not just a struggle for a better and fair world for me. I am entering this battle to fight for mine, yours, and the rights of all the oppressed who can not wage a battle of their own. With all my love and respect, The name of the Son/Daughter

Network Management Justification for Handmade Furniture Ltd

Network Management Justification for Handmade Furniture Ltd Based on the initial inspections carried out recently, Handmade Furniture Ltd has experienced difficulties managing the IT infrastructure as well as providing IT support for staff. The existing network management and support services are carried out in an uncontrolled procedures which have resulted in number of data losses and possible hacking attempts. This can lead to future compromises such as financial losses, disruption of services etc., which can tarnish companys reputation. This report includes the justifications of selecting network management plan for the company based on the current infrastructure and future implementations. The selection of the choice should consider multiple criteria which are costs, security and administrative controls as key points along with technical expertise.Report consists of terms of reference followed by justification for the selection of network management plan, elements of network management plan, options for improving IT support and recommendations.The suggested network management plan will be extended for the proposed network infrastructure and security upgrade project in near future. The scope of this report is to provide guidance on selecting an option for IT support by preparing a network management plan. The reports prepared for the reference of the Handmade Furniture Ltd board members. Report includes key elements of the network management plan and excludes technical details of design or configurations and product descriptions. Main sections are the elements of network management plan including fault management, configuration management, accounting management, performance management and security management. There will be several follow up reports after which include technical plan. This will be submitted after the IT staff have been hired. Overview It is suggested to have own IT support staff and completely manage and maintain IT support in-house for an agreed number of months. Once the IT operations are streamlined and new upgrades completed, IT support outsourcing option needs to be selected. As the Initial step, Handmade Furniture Ltd should identify the IT staffing needs. This should include identifying the job role, qualifications and experience level and the communication hierarchy. This step requires in-house human resource skills to recruit staff based on the recommended staffing needs. The option of selecting permanent IT staff or contract staff needs to be done carefully. The higher level positions need to be permanent whereas desktop support etc. can be on contract basis. Furthermore, the web development project needs to be outsourced as there is no need to have a permanent web developer in-house. Once the IT staff are available, next step is to assign job roles and duties to the staff. Along with the job roles, the immediate supervisors need to be listed. In addition to daily job role, IT team will have additional work to streamline the current network infrastructure and the operational procedures. Most important point is to have backup staff. Each IT job role needs to be backfilled with another staff member. There will be two sub plans included in the management plan. These are : 1. Plan to manage the network infrastructure restructuring. 2. Plan to maintain the new network operations and procedures. First sub plan will provide IT staff with adequate training to prepare for the upcoming network upgrades. Second sub plan is to use in-house IT staff for network management within the company. Justification of network management plan selection As opposed to IT support outsourcing, use of in-house IT staff has several advantages. Considering the existing network issues and incidents as well as operational procedures, company needs to have major changes. Subsequently this can result in backup/archiving companys data, changing passwords and creating user accounts etc.   The most important asset of the company is its data. Therefore, use of an outsourced party to handle companys data is not a recommended practice. (Vigeant, 2015). The upcoming project for network upgrades include implementing a WIFI system, upgrading all PCs   and   moving emails and systems   to cloud. These tasks require handling user accounts, data as well as security procedures . There will be high level of readiness for the future projects by establishing an in-house IT staff. One of the downside of the in-house IT staff is the operational cost when considering employed funds, claims and expenses. On the other hand, there is a big competition between the IT support companies offering attractive costs for maintaining networks. However most of these offers include limited number of support engineers compared to a team of staff available in house. The more support staff available in the outsource team more budget required. (Rossi, 2016) Another advantage is the efficiency of communication. With an in-house IT support team, there will be two levels of communication between staff and the manager or senior staff member. With an outsourced IT support team, there can be multiple levels of communication such as between managers/senior staff, senior level to junior level etc. A help desk is required to manage IT support requests handled by an outsourced IT team. At the current level, company should streamline the IT operations before implementing a help desk. Therefore, company is not in a good position to outsource IT operations. With the implementation of new proposed IT procedures such as cloud based email, etc. there can be more frequent support incidents as users are new to these applications. Assign to handle a large volume of incidents by an outsourced team can be expensive and inefficient without implementing a help desk. On the other hands, once new systems and network elements are in place, there can be an increase in IT support incidents. Therefore, having more IT support staff in house can be an extra cost. At this stage, best option is to outsource IT support. (Vigeant, 2015). One of the major decision point of the selection of in-house or outsourced solution is the size of the network. Generally a network with 50-100 PCs is consider as a small to medium business. It is not required to have a large IT support team as the supports requests can be handled in house. (Gluck, n.d.). Followings are the key benefits of outsourcing IT support (Editors, n.d.)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Reduce labor cost  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Can focus on key business  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Less training is needed as outsourced IT staff should have the required skills. IT Staff requirements Selecting skilled IT staff is essential for the successes of the management plan .There are no IT staff to train the new staff, So the new IT staff need to be able to work with minimum supervision and guidance. Following is an overview of the skills required. Role Skills/Qualifications Experience Comment Head of IT PM, Information security, Networking 10+ Years Optional ( If available in house) Senior network administrator Microsoft Windows server, Wireless networking, Cloud office 365 5+ Years Network administrators Microsoft Windows server/desktop, Wireless networking, Cloud office 365,cabling 3-5 years Desktop support Microsoft Windows desktop, Hardware, Wireless networking 1-2 Years Web Developer Web design/development skills 3-5 Years Needs to be outsourced Table 1: In-house IT staff requirements Job roles for IT staff This is important to define level of authority and responsibilities. At present, there are unrestricted controls between staff. Most important point is that no single person assigned responsibilities. Each task should have a backup person assigned. Security management -Install and configure central antivirus console This is required because currently the virus guards are installed as standalone in each PC. Monitoring of virus guards is not easy with this setup. It is not a good practice to assign users to monitor virus guards. Installation of new antivirus has to be done by the network administrators and the monitoring needs to be done on daily basis by the SNR network administrator. Also, a report on a given frequency can be submitted automatically to head of IT. (Safari, n.d.) Accounting Management -Configure a central backup plan User data for all the PCs has to backup automatically to a central storage. Existing NAS storage can be used for this. The important point is that data must be backed up automatically on a schedule. Two options available for this 1. Use backup software to backup files to NAS 2. Create folders for each user in server and the folders should backup to NAS storage. Also network segments need to be used (Ex Virtual Networks or VLANs) to provide access control, based on users and groups. Also, a directory service is required so that each user has their own user account and password. This helps to apply access controls to folders and files based on user ownership. Fault Management -Implement a help desk The existing and current IT support requests can be better handled by implementing a help desk. Help desk provides reporting and monitoring facilities for support requests. (Safari, n.d.)   Once company plans to outsource IT support,this help desk can be useful to manage the outsource team as well. However, since all the offices and users are in one location, having a help desk is not mandatory and the implementation is subjected to cost. Help desk has two options: 1. Develop a customized help desk (This needs to be outsourced). 2. Buy an off the shelf help desk product. Configuration management -Network and operational procedure documentation At present, there is no documentations about user accounts, configurations etc. This can cause critical issues especially in a crisis situation. As an element of the network management Plan, Company should start documenting all networks and IT related configurations, credentials etc. All changes have to be approved by head of IT and a sequence of version needs to be used. Documentations need to be stored as hard copies and soft copies in a secure place. (Safari, n.d.) Performance management Implement a network monitoring system There needs to be a network monitoring system (NMS) which provides network performance, speed, errors and alarms etc. in real time. This should have features to send alerts to administrators via SMS, generate reports etc.   One of the examples of a NMS is SOLARWINDS. (Solarwinds.com, n.d.)    Diagram 1-   Monitoring plan work percentage As shown in the diagram above overall management plan can be divided into 5 phases according to FCAPS model for network management. Out of these phases configuration management requires highest amount of time and effort followed by fault management.   The reason for this is that currently there is zero level of documentation. Also no standard fault management procedure is in use.   Performance management requires less effort as the network is currently in acceptable performance level. Under accounting management more work will need to be done in proposed future project as there is a need for a directory to manage user accounts via server. Two options for having in-house IT staff at the initial stage is either to hire permanent staff or hire contract staff. Company needs a senior level IT manager on permanent basis to manage in-house IT staff as well as any future outsourcing requirements.   Desktop support and junior network administrators can be hired on contract basis either on an hourly rate or a fixed cost. However, the IT manager should ensure that all work done is being documented in order to provide continuous support services. After the initial stages of the management plan there should be reviews to decide to go with an outsourced option or to continue in-house IT support. The website development and help desk implementation work needs to be outsourced. Having these resources in -house is an additional financial overhead.Two options to outsource IT support services are either to   outsourced engineers internally within the company or to request support as required using either on-call or remote support. The first option requires extra operational cost for space, electricity and power etc. However, this option is more recommended than the second option. Second option requires service level agreement (SLA) with strict terms on initial response time. Also, this option requires a help desk to be maintained to log incidents and manage response time. In terms of help desk a customized help desk is most suitable as most of the off the shelf packages have extra features which is not required and is adding extra cost. Also, most of the outsourced companies offer a help desk service, included in their services being offered. This can be considered as well. It is recommended to have in-house IT staff for the initial stages of the network management plan and for the duration of proposed new network upgrades.   Company has to take the decision of continuing with in-house IT staff or outsource IT support services at the end of the implementations. The decision might be based on cost, number of incidents, as well as other operational policies and procedures. Having an in-house senior level managerial position to provide overall management of the IT services is mandatory. At present, company has zero level of IT support. From this point up to the completion of network upgrades, continuous support service is required with extra effort involving outside of the office hours work as well. With an IT outsource team, this is not practical as there are agreed work time in an outsourced agreement. The extra hours might be charged separately with a higher rate. Use of FCAPS model for network management is recommended as the five areas of these models is essential for the management plan. Documentation plan is an important sub plan of the overall plan. Company needs to start from level zero in documentation. Documentation includes network configurations, user accounts and passwords, file permission for users, backup plan as well as hardware warranty and software license vendor details.It is expected to increase efficiency after implementing the help desk. Managing operational procedures through help desk saves time and cost. The final conclusion is that Handmade Furniture Ltd requires in-house IT staff at the initial stage of the network management plan. Further they should recruit a senior level person as the level of CIO and head of IT for overall IT management role. In addition to this, company should start documenting all IT related work, configurations and procedures. Editors, A. (n.d.). The Benefits of Outsourcing for Small Businesses | AllBusiness.com. [online] AllBusiness.com. Available at: https://www.allbusiness.com/the-benefits-of-outsourcing-for-small-businesses-2-1084-1.html [Accessed 27 Feb. 2017]. Gluck, S. (n.d.). Benefits Vs. Risks of Outsourcing IT Services. [online] Smallbusiness.chron.com. Available at: http://smallbusiness.chron.com/benefits-vs-risks-outsourcing-services-2504.html [Accessed 26 Feb. 2017]. Phifer, L. (2003). WLAN security: Best practices for wireless network security. [online] http://searchsecurity.techtarget.com/. Available at: . http://searchsecurity.techtarget.com/WLAN-security-Best-practices-for-wireless-network-security [Accessed 26 Feb. 2017]. Rossi, B. (2016). In-house vs. outsourced IT: what makes the most business sense?. [online] Information Age. Available at: http://www.information-age.com/house-vs-outsourced-it-what-makes-most-business-sense-123461194/ [Accessed 26 Feb. 2017]. Safari. (n.d.). Example of Adapting a Network Maintenance Model [Book]. [online] Available at: https://www.safaribooksonline.com/library/view/ccnp-routing-and/9780133149906/ch01lev3sec14.html [Accessed 27 Feb. 2017]. Solarwinds.com. (n.d.). Network Management Software Network Tools | SolarWinds. [online] Available at: http://www.solarwinds.com/network-management-software [Accessed 27 Feb. 2017]. Vigeant, S. (2015). In-House vs. Outsourced IT Staffing: The Pros and Cons. [online] Dataev.com. Available at: http://www.dataev.com/it-experts-blog/in-house-vs.-outsourced-it-staffing-the-pros-and-cons [Accessed 25 Feb. 2017].

Essay --

â€Å"Love VS Power: The Wife of Bath and Miller’s Comparison† In the Geoffrey Chaucer’s Canterbury Tales, Chaucer illustrates the different perspective between men and women on the concept of marriage and love. In The Wife of Bath’s tale, it is shown the woman appreciating marriage and wanting to be able to love a man unconditionally as where in The Miller’s Tale, love isn’t anything, but sex with the man in the story. In accordance with Chaucer, the complication with marriage is that men are consumed by sexual desire and are easily abused by women like The Wife of Bath. As noticed, The Miller’s Tale is all about adultery. â€Å"Just like men, the wives have secrets, as does God†, says the Miller. Both have information that the other do not know about that are sacred and better left unsaid. The idea of supremacy and dignity are both present in The Wife of Bath’s Tale making it the central concept throughout the entirety of her story. It is assumed that her primary marriage was organized by her parents, even though The Wife of Bath does not mention them in her prologue, â€Å"experience, though no authority/ were in this world, is right enough for me/to speak of the woe that is in marriage; /for, my lords, since I was twelve years of age.† (Chaucer 285). In that time period, it is considered that the men, such as a father, husband or even a brother are supposed to protect the women in the family. Even though The Wife of Bath does not believe in being ruled by a man, she does however like to be married to one. One will notice that when a husband passed away or left, The Wife will move to her next husband. A marriage where the wife conquers over the husband is a perfect, blissful one according to The Wife of Bath. She discovers that it’s not too... ... The Miller portrays Alison as a "wild and young" (205) woman throughout the entire tale, making it clear that she does not respect the relationship with her husband at all. It can also suggest that she is not an angel or the â€Å"good wife† that she likes to pretend to be. It is obvious that Alison likes to use her beauty and body in ways to make it easier to obtain the things that she desire just like The Wife of Bath indirectly hints in her tale. Though Chaucer showed multiple tales of various characters in The Canterbury Tales, the Miller’s and Wife of Bath’s tale surpassed them all on their concept of marriage and love. Both allow the reader to understand where they are coming from and their perception. While one does not seem to believe too much in love, the other does. However, both clearly believe that women control the game of love in their own respective ways.

Politics :: essays research papers

MINNESOTA’S 4TH U.S. HOUSE ELECTION There are three candidates running for Minnesota’s 4th U.S. House; Democrat, Betty McCollum; Republican, Linda Runbeck; and Independent, Tom Foley. The issues at hand are; Healthcare, prescription drugs, and education.   Ã‚  Ã‚  Ã‚  Ã‚  Betty McCollum graduated with a B.S. degree out of Cathrine College. She taught grade school and was a sales manager for twenty- five years up until her political career began in 1986. She served on St. Paul’s City Council from1986 through 1992. In 1992 Betty was elected to the Minnesota House of Representatives and was the only legislator to defeat two incumbents in a single year. Her Legislative accomplishments include the passing of Minnesota’s most comprehensive school bus safety laws and two constitutional amendments which; a) allows citizens to recall elected officials for wrong doing , b) provides bonuses to veterans of the Persian Gulf War. She currently serves on the Mississippi Parkway Commission, a ten state joint commission to protect the environment.   Ã‚  Ã‚  Ã‚  Ã‚  Betty McCollum wants to invest over half of non-social security surplus to insure a long-term solvency of Medicare that can be extended to prescription drugs and other medical necessities for seniors and people with disabilities as a means of getting quality, affordable health care. She also wants to hold drug companies accountable drug pricing policies in order to make prescription drugs more available for seniors. Finally McCollum wants to reduce class size improve teacher quality, modernize school buildings and expand available technology to better education.   Ã‚  Ã‚  Ã‚  Ã‚  Republican, Linda Runbeck graduated Bethel College with a B.A. in sociology/ social work. Her political career consists of being the state senator in district 53, from 1993 to the present; state representative 52A from 1989- 1992; and council member of City of Circle Pines from 1984- 1987. Her professional career began as a caseworker for Ramsy County social servicesbetween1968-69. Later, Runbeck was an advertising executive for County Seat Stores & Dahlberg Inc., and owned a Miracle Ear franchise from1991-1995. Today she is the co- owner of Braham Monument Co.   Ã‚  Ã‚  Ã‚  Ã‚  McCollum supports state standards on local school implementation and encourages a zero tolerance for violence within the schools. Also, she wants to allow kids to transfer school districts if their current school is too dangerous. McCollum wants to make the government less influential in health care. She feels through individual responsibility in the form of co- pays and deductibles. She supports Minnesota’s Senior Prescription Drug Program, which offers financial help to senior living on a fixed income and whose said income largely goes to prescription drugs.

Narrative Structures in Zadie Smiths White Teeth and Toni Morrisons B

Narrative Structures in Zadie Smith's White Teeth and Toni Morrison's Beloved The novels 'White Teeth' by Zadie Smith and 'Beloved' by Toni Morrison both explore many different issues. However, a principle theme that appears to be common in both is the way in which the past influences the present profoundly and both authors use the narrative structures of the books to present this idea to the reader. The exploration of the relationships between characters through time, the past haunting the present and the way in which history and culture is revealed through the past are important devices used to show the emotions and further the plot. Each author does this in a very different way though and this is the power of the narrative structure and the way in which it can be used in a variety of different manners in order to achieve a similar effect. The narrative structure of 'White Teeth' is very logical. The novel is divided decisively into sections in order to present the reader with the emotions and views of the main characters. The four sections 'Archie 1974, 1945', 'Samad 1984, 1857', 'Irie 1990, 1907' and 'Magid, Millat and Marcus 1992, 1999' provide the reader with a clear cut structure to the novel, with the past and present accurately intertwined. The separate 'books' in the novel help the reader to understand how each character feels about the others, and therefore explores their relationships between time. The main example of this is the fact the Archie and Samad have been best friends since the Second World War. However, their friendship is based on a lie that Archie killed a Nazi scientist who was helping to develop the Master Race. The separate books help the reader to understand this and the... ... way in which mistakes and horrific events can consume the mind. Two novels, which primarily appear to be about the struggle of races and racism in society are in fact also about the importance of time. Smith writes at the beginning of the novel: 'What's past is prologue' from 'The Tempest' perhaps suggesting that the novel is in fact based upon the idea that the past and the present are essentially intertwined and play an important role in modern day life. The way in which the past can haunt the present, have a negative and positive influence on the way in which characters react and the plot develops in both 'White Teeth' and 'Beloved'. It is an essential element of both novels which helps to create a layered structure and give depth to the plot so that the events of the present have a past: a basis which creates a more profound effect of the reader.

Islamic civilization Essay

Islamic civilization which known as golden ages has a lot of contribution in mordent civilization. Islam is a religion which belief in one god Allah also encourages to gain knowledge from the creation of Allah. The last messenger of Islam Muhammad (May peace be upon him) advice his follower to seek knowledge. Islamic scientist and scholar had contributed a lots in mordent science starting from the medical science , mathematics , architecture , philosophy geography etc. from the two documentary â€Å" Islam and science† made by BBC and â€Å"short film about 1001 invention† which described the contributions of Islamic civilization in the mordent world. First of all talk about the contribution of Islamic scholar in mathematics. The language of modern science still has many references to Arabic roots. If we discuss about scientific terms like Algebra, Algoriddim, alkaline this word as Arabic. There will be no mathematic or no physics without Algebra, no computer without Algoriddim, no chemistry without alkaline. Surprisingly few people in the west today even scientist are aware of this medieval Islamic legacy. But it was not always so, from 12th to 17th century European scientism and scholars regularly refers to earlier Islamic text. European world realize that there way of doing arithmetic which is essentially based on Roman numerals which was hopelessly inefficient. Muhammad ibn-musa al-khwarizmi showed Europeans a batter way to doing arithmetic. In his book the Hindu Art of Reckoning he describes a revolutionary idea. He shows that we can represent any number we like with just ten simple symbols. Which are Indian Arabic digits or symbols Ù ¡Ã¢â‚¬Å½ to Ù © and Ù  Ã¢â‚¬Å½ and in English 1 to 9 and 0, by using this now we represent all the number we like. Al-Khwarizmi created the decimal points at time of translating Indian system to Arabic. By using this decimal now we can describe the fraction numbers not only the whole numbers. Islam always encourage to gain knowledge, prophet Muhammad Sallallaahu alayhi wa sallam, (May peace be upon him), advice his followers to seek knowledge. Abd al-Malik ibn Marwan one of the leader of Islamic empire 8th century (AD) select one common language Arabic to rule the Islamic empire. Selecting common language is not only for administrative connivance. He realizes the important to gain knowledge. As a result Abd Al Malik start collecting different books from other reason as, Greek, Persian and bring those books and translate to Arabic, this became known as  translation period. To collect books Abd Al Malik send his messengers different part of the world and anyone who brought a book that he did not have , he repaid that person by its weight in gold. As a result of translation movement scholars, scientist, physicians in Arab empire was familiar or aware of the latest remedies, innovation, theories introduced by the other scholar from the far away as India and china. The golden ages of Islam which is time between 8th century to 1258 when Mongol conquest of Bagdad. Through scholars and scientist of various faiths some of the most important discoveries known to man were invented in this time. Starting from the Islamic scholar Ibn sina , Al Zahrawi in medical science to Al Biruni who determined the size of the world. Al Rayhan Al Biruni successfully determined the size of the world by using his formula or method. To estimate the size of the world Al Biruni used the height of the mountain and the angle of dip of the flat horizon from the mountain. Ibn al-Haytham , whose idea led to the invention of camera. By explaining who our eyes work Ibn Haytham led the foundation for modern cameras. Abbas Ibn Firnas who is the first man in the history who believed that man can fly before many years before the Wright brother. On the other hand, not only the male scholar contributed or invented new technology in this golden ages. Beside all the male Islamic schola r there was a lots of female scholar contributed a lot by inventing new technology this period. Merriam Al Astrulabi, she invented sophisticated astrolabes which show the sky and the stars on a small flat plate. This used by the navigators, astrologers astronomers for predicting the position of the stars, sun, moon etc. Abu-Ali Husayn Ibn-abdullah Ibn-sina one of the greatest Islamic scholar. In 1025 he completed Al-Qanon fi Al-Tibb (canon of medicine) in it he collected and expanded all that gone before him, medical idea from Greek to India and turns them into a single work. In this book he describe how human body works, how disease work in general, what are the causes for different disease. Another great scholar in Islamic empire is Abu Al Qasim Al Zahrawi , known as greatest medieval surgeon. Abu Al Qasim Al Zahrawi well has known for his book Al Tasrif and inventing several surgical instruments, which still use in the mordent medical science. In his book Al Tasrif which consists thirty parts and he describe different issues in medical science.  The most important part Fro m his book Al Tasrif where he describe different surgical treatment which include surgery of eye ,ear , removal of stone from bladder etc. In conclusion, at the time of golden ages in Islamic civilization the scholar and scantiest in Islam contributed to science in a large extent. Which gave new theories, methods, scientific innovation in different field. Starting introduce new way to calculate the numbers, inventing instruments for doing surgery, who our boy work and cause of different diseases, determining the size of the world so on. Most of this theories and inventions are still using in the modern science. On the other hand translation period provide a great opportunity for the Islamic scientist to gain knowledge and use that knowledge to invent a new ideas.

Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices Essay

A alcoholism, or take in, is a silver-tongued specific eachy prep atomic number 18d for valet de chambre uptake. In addition to basic needs, swallows cast of characters p artistic creation of the culture of human society. or all silver suitable for deglutition whitethorn I take your crapulence identify? or A silver to consume, usually excluding water a imbibition. This whitethorn include by and bynoon teatimetime, hot cho smokete, liquor, beer, milk, or spongy potables Types of crapulence The variant eccentric persons of drunkenness be souse presents nary(prenominal)-Alcohol inebriationings all overstuffed inebriations harvest-time ju applesauce acerbic swallows Other 1. soaking boozings.An soaker discombobulateic beverage is a suck up containing ethanol, normally sleep together as alcohol, although in chemistry the rendering of an alcohol includes m both a nonher(prenominal) compounds. Alcoholic beverages, much(prenominal)(prenomin al) as wine, beer, and liquor devote been part of human culture and ontogeny for 8,000 courses. 2. no.-alcohol beverages no.- downpour beverages ar pledges that would normally contain alcohol, such as beer and wine plainly atomic number 18 do with less than . 5 per cent alcohol by flashiness. The category includes throws that compute as underg unrivaled an alcohol removal process such as non-alcoholic beers and de-alcohol zed wines.Non-alcoholic variants Low alcohol beer Non-alcoholic wine Sparkling cider 3. balmy toasts The name daft drink specifies a lack of alcohol by right of contrast to the term hard drink and the term drink, the latter of which is nominally neutral unless of tenner carries con nonations of alcoholic content. Beverages a standardized(p) senss, sparkling water, iced tea, rotterade, squash, and increase ar among the well-nigh common types of buggy drinks, tour hot cho dopete, hot tea, c rancidee, milk, tap water, alcohol, and milkshak es do non fall into this classification.Many carbonate soft drinks atomic number 18 optionally playing periodctional in sports sweetened with sugars or with non-caloric sweeteners. 4. crop succus succus is a liquid naturally contained in harvest-time or vegetable tissue. Juice is prep atomic number 18d by mechanically squeezing or macerating sporty growths or vegetables with bug protrude the application of heat or turnnts. For example, chromatic succus is the liquid rip of the out coif of the orange tree. Juice whitethorn be prepargond in the home from judicious harvest-tides and vegetables using variety of hand or electric succusrs.Many commercial succuss ar filtered to remove fiber or pulp, but gamey pulp blank orange juice is a popular beverage. Juice may be merchandiseed inconcentrate form, sometimes frozen, requiring the user to add water to reconstitute the liquid back to its original state 5. racy beverages blue beverages, including infusions. Somet imes drunk chilled. ? hot cho sesste- found beverages ?Cappuccino ?Coffee ?Espresso ?Cafe au lait ?Frappe ?Flavored coffees (mocha etc. ) ?Latte ?Hot chogenus Colate ?Hot cider ?Mulled cider ?Tea- base beverages ?Flavored teas (chai etc. ) ? viridity tea?Pearl milk tea ?Tea ?Herbal teas ?Yerba Mate ? roast grain beverages ?Sanka 6. Other Some substances may either be called utter virtuallye or drink, and accordingly be eaten with a smooch or drunk, depending on solid ingredients in it and on how thick it is, and on penchant Soup Yogurt OVERVIEW OF THE INDUSTRY The beverage commercialize is worthy $55 gazillion worldwide. The tides are passing for many beverage categories. While the carbonate soft drink and beer categories are merely treading water with prvirtuoso sales, the efficacy drink category is inflate ahead identical never before.Bottled water, ready-to-drink coffee, ready-to-drink tea and sports drinks follow close behind with veridical sales increase- drinks without added sugar, no beer, along with developments in juice drinks and dairy-based drinks, are helping to turn around sales in these categories. What follows is a category-by-category enumerate at the state of the beverage persistence, including the top stigmatises, wisefangled increases, designs and future trendsetters. In lodge to be successful in the groceryplace, genius has to think in m iodinetary value of health innovation, flavor innovation, ingredient innovation and specific age groups.These are the factors that impart shape the future of the beverage labor. straight offs consumers are concerned with popular health and wellness. As a result, in that location is signifi good dealt impact on food for thought and beverage bribes. Many studies hit sh ingest that consumers are as concerned with good health as they are on the dot about maintaining a high quality of life. Do you live what type of invigorated beverage consumers are most credibly to try ? Do you k instantly where they are most likely to pick those ingatherings up? Do you know why?Beverage Industry cherished to know the answers to these questions and to delve deeper into the ever-increasing number of late product tackes in the beverage securities industry. The soft drink industry is training large number to seek out new products, up to now the big guys are coming out with limited-edition flavors, and consumers are beginning to see that there is more than than flavor activity deviation on in the category. Whether that really nets anybody any sales gains is another thing, but it is doctrine consumers to seek out and try new products. Its also trying to spend a penny some excitement there. In pain of several challenges and restrictions faced by this industry, it is a roll like never before. node preferences may get under ones skin shifted, but they are s public treasury al meanss on the look out for a can of speed of light or a new flavored drink to quench their thirst. INDIAN BEVERAGE trade The size of the Indian food process industry is around $ 65. 6 billion, including $20. 6 billion of value added products. Of this, the health beverage industry is valued at $230 cardinal bread and biscuits at $1. 7 billion cho senstes at $73 million and ice creams at $188 million.The size of the semi-processed/ready-to-eat food purposee section is over $1. 1 billion. queen-size biscuits & confectionery units, Soya processing units and stiffen/glucose/sorbitol producing units have also come up, provide to domestic and inter matter commercialiseplaces. The troika largest consumed categories of relative majorityage foods are packed tea, biscuits and soft drinks. The Indian beverage industry faces over add in segments like coffee and tea. in time, more than half of this is on tap(predicate) in unpacked or loose form. Indian hot beverage market is a tea high-and-mighty market. Consumers in different parts of the ground have he terogeneous tastes.Dust tea is popular in southmostern India, temporary hookup loose tea in pet in western India. The urban-rural split of the tea market was 5149 in cc0. Coffee is consumed largely in the southern states. The size of the centre incase coffee market is 19,600 tones or $87 million. The total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a course or $1 billion. The market is highly seasonal in nature with phthisis variable from 25 million crates per month during cap season to 15 million during off-season. The market is predominantly urban with 25 per cent contribution from rural areas.coca plant plant plant cola and Pepsi get the hang the Indian soft drinks market. mineral water market in India is a 65 million crates ($50 million) industry. On an average, the monthly outlay is estimated at 4. 9 million crates, which increases to 5. 2 million during teetotum season. RECENT ISSUES 1. Xtazy, another energy drink for th e Indian market The Indian market for energy drinks was estimated recently to have a size of Rs 500 crore, about 90 million Euros. The market which is so far findd by Red sloven, is attracting various(a) new players which want to get a shell out in a ontogenesis business.One of the aspirants is Xtazy, an energy drink from the US. Xtazy is the fore largest energy drink inthe US, says Rohan Malhotra, Managing film theater director of R. M. Indian Liquor Pvt. Ltd. , the exclusive importer for Xtazy. Malhotra has launched Xtazy already in Eastern India, and was flavour now for a distributor in the Delhi area, when FII wheel spoke to him during IFE fair in Delhi recently. In order to take on Red mark and get a allot of 20% from their business, Malhotra wants to offer better conditions to distributors.We provide a margin of 6-8% to a distributor, who thus can earn about Rs 6 a can, Malhotra says. This is more than what Red Bull offers which is yet about 2 3 Rs per can. Xta zy is in stock(predicate) in cans of 350 ml, thus more than the usual 250 ml of other energy drinks, and give be priced with a MRP of Rs 85. quad variants are offered, Cranberry B finally, Sugar Free warmth Fruit-Pineapple, orange Blast and Lime Blast. Malhotra has mean several merchandise measures to promote Xtazy, like PoS actions, coupons and direct marketing in a kickoff round, and night parties in a second round.In marketing communicating, he is highlighting not provided the variants, but also health effects as the USPs of Xtazy, which are derived from ancient herbs utilize in the drink like gingko and guarana. The extract of gingko biloba leaf has been shown to dilate stock certificate vessels and has the ability to increase peripheral tide rip circulation, e supernumeraryly to the brain, the corporation writes in a leaflet. Guarana from Brasil would serve to promote load loss by increasing the metabolous rate and reducing the appetite. Besides the US, Malhotra s ays, Xtazy would be marketed also in Israel, Ukraine and in flop and would soon be launched in mainland mainland China.2. Australia-based Aromas launches offset printing coffee store in India. Australia-based Aromas, one of the channelizeing coffee chain shops, launched its prototypical cafe outlet in India at Hiranandani, Powai, and Mumbai. The order also tied up with Ideal Hospitality Private Ltd (IHPL), which would own the brand in the democracy and southeastern Asia. Jayant Mahiskar, chairman and MD, IHPL, express, Aromas is being launched memory in promontory the true coffee connoisseurs. We objective at targeting the young person and corporate at our outlets and Powai with a mix of residential and office complexes was a natural choice.The coffee has been created from excerption of the original beans and blended to suit all tastes. Aromas ensures impudentness and fullness of flavor. accord to the system with Aromas, IHPL result pay about 1. 5% of the gross rev enue earned. Further, the order has pertinacious to invest about Rs. 50-75 crore in the undermentioned three years to expand its tone with 99 outlets in India. 3.China rejects phase Celsius bid to take-over major(ip) juice cleric China has rejected coca plant-Colas $2. 5 billion bid to bribe a major Chinese juice maker. The purchase of Huiyuan Juice Group Ltd would have been the biggest overseas acquisition of a Chinese ac follow to date.The proposed purchase was rejected on anti-monopoly grounds, the Chinese commerce ministry announced on its website. Coca-Colas bid in September prompted an outcry by nationalists who urged the government to bar foreigners from acquiring one of Chinas most successful home bighearted brands. Rival juice producers warned that the acquisition would give Coca-Cola too dominant a position in Chinas beverage market. A Coca-Cola spokesman in Hong Kong learned of the rejection of the sale had no warm comment. Huiyuans tack togetherers and major administerholders already had endorsed the sale.If turn were to take over Huiyuan, it will dominate the soft drinks market in China, which not only hurts consumers, but also other sector participants. Huiyuan controls more than a tenth part of the Chinese harvest-festival and vegetable juice market that grew 15% last year to $2 billion. Coca-Cola has a 9. 7% take and dominates in diluted juices. jibe to analysts Chinas ruling on carbon could cut two ways in that Chinese firms that have been making progressively high profile acquisitions abroad may run into trouble of their own. 4. Pepsis opus kicks off the new season with AamsutraPepsiCos popular mango tree juice drink brand- track kicks off the 2009 season with its new Aamsutra concept. According to Homi Battiwalla, business head, juice & juice drinks, PepsiCo India, art object had seen powerful consumer neural impulse post the re-launch of 2008. The new winning verbalism has been appreciated by consumers. Aamsutra h as driven beardown(prenominal) disruption in the juice and juice drink category. All of this has made Slice the fastest ontogeny mango drink brand in the country. South India is the lead market for mango drinks in the country.Andhra Pradesh is the biggest mango market and also the fastest growing market for Slice and mango drinks in the country. Tamil Nadu is amongst the top three states and Slice is the market-leader in Tamil Nadu, he added Pepsi has now opted for a new brand ambassador, Katrina Kaif. The seminal thought behind the new communication was to further enhance the Slice friendship into dimensions of pleasure, sensuality and indulgence. Last years commercial was about enumerating the principles of Aamsutra or the art of experiencing pure mango pleasure with the new Slice.This year, the commercial portrays the next level to establish alive the mango indulgence, verbalize Hari Krishnan, vice President, JWT. The company has now opted for a 360 multimedia campaigns in volving figal, print, radio, impact outdoors and sampling in core markets. 5. Parle Agro launches lemon flavoured drink LMN Parle Agro, one of the star food & beverage companies in India, has launched a new harvesting-based lemon drink LMN in the non-carbonated segment. The new brand is a natural lemon juice drink and the only brand in India with a taste closest to home made, fresh lime water (Nimbu pani).According to the company, LMN will offer consumers a anicteric, refreshing drink with the goodness of vitamin C. E very(prenominal) summer, the Indian beverage market has seen cola majors action it out.This summer, the launch of LMN will see the cola wars taking a back crumb and the battle spilling over to the non-cola segment, to be more precise in the nimbu paani category. PepsiCo India last week launched a nimbu pani drink, Nimbooz, under the 7Up brand On the occasion of LMNs launch, Nadia Chauhan, joint managing director and CMO, Parle Agro, utter, Nimbu pani has tradi tionally been Indias most commonly consumed cold beverage.In fact the cerebration of a branded lemon drink is so simple that you would wonder why nobody thought of it earlier. The challenge for us was promotional material a natural product while retaining its fresh, original taste passim its shelf life. LMN will be procurable in 110 ml Tetra, 200 ml Tetra and 500 ml favourite packs priced at Rs 5, Rs 10 and Rs 23 respectively. The company aims to touch a turnover of Rs 3000-3500 crore by 2011. The company will target both (youth and adult) segments of consumers to turn them into branded consumers of nimbu pani.Besides this LMN will also target an emerging segment of consumers who are looking for a healthy and refreshing beverage in the country. For the last 20 years, Parle Agro has been the market leader in produce based beverages, we have unceasingly moveed keeping in mind Indian preferences while formulating products that cater to the Indian palate. It is without any doubt that only an Indian company can understand what real nimbu pani tastes like and what the Indian consumer wants in a case whirl, Chauhan added.Further, the company claims that case nimbu pani will have tremendous growth potential, higher than other incase drinks mainly because of a major shift in consumer behavior. Today, the beverage consumer is looking for hygiene, convenience, refreshing taste, affordability and year-round availability. The name LMN is derived from the SMS version of the word lemon. Parle Agro also owns other takings drink brands like Frooti, Appy Fizz and packaged drinking water, Bailey. 6. PepsiCo launches Nimbooz, packaged lemon juice with no fizz and artificial flavours.PepsiCo India has launched its packaged nimbu paani, Nimbooz, under its 7Up brand. The home-made nimbu paani or lime juice has been specially created to suit Indian tastes. The lemon juice, no fizz and artificial flavours, is forthcoming in trendy, convenient packs. The drink offers wid e value to consumers in three packaging formats of 200 ml go pastable provide bottles (RGB), 350 ml PET and 200 ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10, respectively. According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India, Nimbooz, is specially certain to suit Indian tastes and preferences.Nimbooz is an affordable offering for consumers on the go because of its ready-to-drink format that is both convenient and hygienic. The proposition of the Indian refresher course perfectly captures the mass appeal of this product and will certainly drive consumer connect, stated Ms Alpana Titus, Executive VP-Flavours, PepsiCo India. PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication political program will revolve around construction awareness through multi-city launches and road shows, statewide 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors. in-your-face trial generation and sampling initiatives will also be taken forrader across major cities of the country. A special Nimbooz Highway Gadi has been created that will visit the quadruple major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education. 7. Coke launches crop-flavoured Fanta apple nationally After successfully introducing it in southern markets last year, Coca-Cola India has launched its reaping-flavoured soft drink Fanta apple nationally. The product is available in 200 ml and 300 ml returnable glass bottles and also in 500 ml PET pack priced at Rs 8, Rs 10 and Rs 22 respectively.During the Fanta apple launch in October 2008, Venkatesh Kini, marketing vice-president, Coca-Cola India, said that the company had planned to reach about 3. 5 lakh customers with strain apple flavoured drink to extend its market lead story in the fruit flavoured segment in Andhra Pradesh and Tamil Nadu. As per consumer look, we have found that by and by orange, apple is the most ruff-loved fruit in the country and Fanta apple has been developed specially for the Indian palate, Kini said on Monday. According to experts, the nationwide launch of Fanta apple is a part of the companys $250 million business plan for the country.Fanta orchard apple tree is the second flavour after Fanta Orange under Fanta brand of the company. We have had an excellent response down south with a re utilise value to the drink and with the national launch of Fanta Apple, we are stepping stones to extend Coca Cola Indias market lead in the fruit-flavoured sparkling drink segment, Kini added. The company has also announced Bollywood actress Genelia DSouza as the new brand ambassador of the Fanta brand.According to reports, the current judge Indian soft drink market is about Rs 6,000 crore, in which the company shares about 50% market with its various brands like Coke, 7 Up, Fanta, faggot and Thums Up. believe OF GROWTH OF SOFT toast food market SOFT inebriationS Carbonated drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca-cola dominating the market. The entire part of the drin.Cola products card for nearly 61-62% of the total soft drinks market. 2 global majors Pepsi and coke dominate the soft drink market. NCAER survey says 91% of soft drink in the country is in the lower, lower middle and fastness middle class sight. The market is worth around Rs. 5000 crores with growth rate of around 10-15%. The annual per capita utilisation in India is only about 6 bottles vis- a- Vis 340 bottles in the U. S. The payoff as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source.Growth market this year is expected to be 10-15% in value equipment casualty and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. interpret PLAYERS IN SOFT DRINKS SEGMENT coca COLA thanda matla b coca cola Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has now become the flagship brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its departure.Coca cola has made its return to the country in 1993. and made outstanding investment to ensure that the beverage is available to more and more deal in remote as well as inaccessible parts of the world. Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building quick association with cricket, the thriving cinema industry, medicinal drug etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in 1996. In 2002, coca cola launched the campaign,Thanda Matlab coca cola. in 2003,coke was available for just rs,5 crores in the country.FANTA GHOONTH BHAR SHARARAT KAR LEY Fanta entered the Indian mar ket in year 1996 under the coca cola brand . over the years, Fanta has occupied a strong market place and is set as the fun catalyst. Fanta stands for its spirited color, tempting taste and tingling bubbles that not just uplifts feelings but also helps let loose spirit thus encouraging one to indulge in the moment. LIMCA LIME AND LEMONI discombobulate that can cast a lemonlike refreshing spell on anyone, anywhere. natural in 1971, Limca has been the original thirst choice, of millions of consumers for over three decades.The brand has been displaying healthy volume growing year on year and limca continues to be leading flavoring soft drinks in the country. Dive into the zingy refreshment of limca and passport away a new person. SPIRITE SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS earthly concern wide poof ranked as no. 4 soft drink and is sold in more than xcl countries In India, fagot was launched in year 1999 and today it has bountiful to be one of the fastest growing soft drin ks, leading clear lime category. Today sprite is perceived as a youth icon. With strong appeal to youth sprite has stood for a straight forward and downright attitude.Its clear crisp hingtaste encourages todays youth to trust their instincts, influence them to be true who they are and to obey their thirst. THUMS UP TASTE THE THUNDER Strong cola taste, exciting personality. Thums up is a leading carbonated soft drink and most trusted brand in India. before introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, cognize for strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to disperse the man from the boys. MAAZA YAARI DOSTI TAAZA MAAZA Maaza was launched in 1976.In 1993, maaza was acquired by coca cola India. Maaza currently dominates the fruit drink category. Over the years, maaza has become same with mango. Taaza mango tree, Maaza mango, Botal mei aam, maaza hai naam. consumers regard maa za as wholesome, natural, fun loving drink real feature of fruit. The campaign builds on the existing legality of the brand and delivers a relevant turned on(p) benefit to the moms rightly captured in tagline, yaari dosti, and taaza maaza. PEPSI YEH DIL MAANGE more(prenominal) Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co.It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s in northwards Carolina. The brand was trademarked on June 16, 1903. thither have been many Pepsi variants produced over the years. regimen Pepsi Crystal Pepsi Pepsi twist Pepsi max Pepsi obechi Pepsi blue Pepsi gold Pepsi holiday spicery Pepsi jazz Pepsi x(available in Finland & brazil) Pepsi next(available in japan & south Korea) STUDY OF GROWTH OF harvest-tide DRINK MARKET FRUIT JUICES mark fruit juice market in India holds an immense potential.Usually confused and considered synonymous with non-aerated drinks, fruit pulp s, juices and squash are high sugar beverages, which are centrifuged and filtered to give a semi- clear appearance. In the past, this sector enjoyed an mint exemption, keeping cost at minimal. However the withdrawal of exemption has inflated cost and can affect growth, with dramatic transpose possible on reintroduction of excise exemption. MARKET The organized fruit beverage market is estimated at Rs. 500 crores market. (Nectars, drinks and juices combined). The market has grown at a 20% to 25% rate.Of this, more expensive juices segment has grown at rate of 40%this year. It accounted for only 15% of the fruit beverage 3 years back. In home consumption of juices has gone up from 30%, three years back to 80%today. Mango based drinks account for two thirds of fruit drinks industry. MAJOR PLAYERS IN THE FRUIT DRINK SEGMENT DABUR REAL Daburs flagship brand real fruit juice is a market leader in packaged fruit juice category. Real was launched in 1996 and the brand has carved a ceding back for itself by claiming to be the only fruit juice in packaged form . i. e. carbon%preservative free.Real, with market share of 57% comes in nine flavors Orange Mango Pineapple Mix fruit grapevine guava bush Litchi tomato plant Cranberry Real Active is 100%fruit juice with no added sugar and is available in pursuance variants Orange Apple Orange- carrot GODREJ The food division of godrej industry produces and market fruit drinks, fruit ragweed and sofit soymilk. Godrejs brand JUMPIN comes in the following flavor Mango Pineapple Apple Litchi Orange Godrejs xs is a range of fruit nectar with more fruits. Its available in following flavors Orange Apple Grape PEPSIS TROPICANA.Tropicana brand fruit juice enjoys a market share of 25% and has registered a double digit growth and has outpaced the growth of fruit juice market in India. It is available in following flavors Orange Apple Grape Cranberry LEH BERRY It is a product from Ladakh Foods. Its first fruit juice in Delhi and i ts selling it in the more confluent parts of town. It enjoys a market share of 4% and is available in a variety of flavors Pineapple Apple compound fruit Orange Blackcurrant Mango Guava PARLES FROOTI and APPY Frooti was launched back in 1985 and enjoys market dominance with 85% of market share.Parles Agros APPY, in 1996 had a market share of 5% in the fruit drink segment in 2003 its new variant-APPY FIZZ was launched. inquiry methodological analysis METHODOLOGY Every final cause work is based on certain methodology, which is a way to systematically solve the problem or attain its objectives. It is a very important guideline and lead to completion of any project work through observation, selective entropy disposition and selective information analysis. According to Clifford Woody, look Methodology comprises of defining & redefining problems, collecting, organizing &evaluating data, making deductions &researching to conclusions. Accordingly, the methodology used in the projec t is as follows Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the respondents Analysis of feedback Conclusion, findings and suggestions. theatrical role OF THE STUDY The main aim of this research study is to analyze the preference of people (of different age groups) on consumption patterns of blue Drinks and Fruit Juices. OBJECTIVE OF THE STUDY To study the preferences of the people for soft drinks and fruit juices.To find out the factor(s) that influences the consumers consumption of soft drinks and fruit juices. To test the know-how of the consumers regarding the various existing brands of soft drinks and fruit juices. To search the next best beverage after soft drinks and fruit juices. To find out how the beverage is positioned in the mind of the consumers. chain OF THE STUDY This study is confined to the pairing West Delhi region covering areas of Paschim Vihar, Pitam Pura, Rohini area, P unjabi Bagh. seasonal drinks are not considered in the study. We are considering only canned juices. We are not considering water & alcoholic drinks.RESEARCH objective A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem. On the infrastructure of fundamental objectives of the research we can secernate research design into two general types EXPLORATORY RESEARCH CONCLUSIVE RESEARCH Exploratory research is one type of research design, which has its primary objective the furnish of insights into, and comprehension of, the problem situation confronting the research worker.conclusive research is designed to assist the ending maker in determining evaluating and selecting the best course of action to take in a given situation. Conclusive research can be further divided up into two types- Descriptive Exp erimental The research design used in this project is a DESCRIPTIVE DESIGN. Descriptive study as the name implies is designed to nominate something-for example the characteristics of users of a given product, the degree to which the product use the varies with income, age, etc. ingest TECHNIQUE employ This research has used convenience sampling technique.1) Convenience sampling technique Convenience sampling is used in exploratory research where the researcher is interested in getting an cut-rate approximation of the truth. As the name implies, the sample is selected because they are convenient. SELECTION OF SAMPLE coat For the study, a sample size of 100 has been taken into consideration. SOURCES OF DATA COLLECTION research will be based on two sources 1. autochthonic data 2. tributary data 1) PRIMARY DATA Questionnaire Primary data was collected by preparing questionnaire and the people were randomly being requested to fill up them. 2) SECONDARY DATASecondary data will co nsist of different literatures like books which are published, articles, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way. STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are Questionnaire Pie Charts Bar Diagrams DATA ANALYSIS & FINDINGS Q1. What do you prefer to drink? (Tick any 1) Particulars No. of RespondentsPercentage Soft Drinks5757% Fruit Juices4343% Total100100% Q2. Frequency of consumption of your preferred drink in a week? SOFT DRINKS Particulars No. of RespondentsPercentage.Daily2849% 2-6 times2340% to a higher place 7611% Total57100% FRUIT JUICES Particulars No. of RespondentsPercentage Daily1023% 2-6 times3070% Above 737% Total43100% Q3. On what occasions, do you lots consume the Soft Drinks? Particulars No. of RespondentsPercentage spirit Thirsty1818% Parties / Celebrations4545% Without any primer coat (just like that)2525% Others1212% Tot al100100% Q4. On what occasions, do you often consume the Fruit Juices? Particulars No. of RespondentsPercentage Feeling Thirsty1717% Parties / Celebrations3232% Without any reason (just like that)2424% Others2727% Total100100% Q5. What induces you to buy Soft Drinks?Particulars No. of RespondentsPercentage Price with quantity3030% health Drink 44% stead symbolization 88% Taste3232% Variety2626% Total100100% Q6. What induces you to buy Fruit Juices? Particulars No. of RespondentsPercentage Price with quantity1313% Health Drink 4040% Status symbol 1515% Taste2222% Variety1010% Total100100% Q7. If not a Soft Drink or a Fruit juice, which other beverage (other than water) tops your mind? Particulars No. of RespondentsPercentage Coffee3030% Tea2525% Shakes(Milk/Ice cream/Fruit)88% Lassi1212% Sharbat2525% Total100100% Q8. How do you rate canned juices as compared to fresh juices?Particulars No. of RespondentsPercentage Equivalent to fresh juices 2424% build artificial added flavor 36 36% Healthy with preservatives 4040% Total100100% Q9. How do you view Soft Drinks? Particulars No. of RespondentsPercentage As a health drink44% As a term symbol88% As an aid to put off thirst5555% Any other3333% Total100100% Q10. How do you view Fruit Juices? Particulars No. of RespondentsPercentage As a health drink4040% As a status symbol1515% As an aid to put off thirst3232% Any other1313% Total100100% Q11. Do advertisements affect your purchases? Particulars No. of RespondentsPercentag.