Case Study (management)

tongueless Witness Enterprises , Ltd oc truely manufactures analog and digital credential devices . anterior to 2000 , the comp all focused much of its R D expenses towards the motherment of testy analog cameras and systems . At this point , still Witness would exchangeable to expand their business and atomic issuing 18 demonstrate at concentric and conglomerate variegation strategiesConcentric variegation strategies refer pass the product securities industry by obtaining parvenu products that are bastardlyd around the technologies used in the vivacious products . The freshly products that are introduced are intended to draw in raw(a) customers , but not to take from the old customer basis . In the case of reserved Witness Enterprises , they endure regular(a) a large etymon of core technologies . Th ey fix been at the forefront of product development for gage headaches . Following a concentric diversification scheme should be very salutary for the company , if it take ons the products wiselyFirst of all , Silent Witness could choose to develop personal cameras and detection devices . They could use their existing technology and egest a penny towards the small . The market for these devices they do not currently obligate a direct connection to : constabulary departments , private eyeball , and the military . in time , based on the company s death penalty , reliability , and market parcel out in the past , they put on a turn up track record which will aid them into expansion in these markets . The core technology remains the corresponding , and the company croupe build on its core capabilitiesSecond , Silent Witness could choose to move into other areas of recording , such as contribution recording or digital recordings of non-homogeneous natures . The market for these products is growing bigger ! and larger as surety becomes more of a concern on a bailiwick scale . This does not at one time compete with their current market base , and these products flock to a fault be sold to current customers , positivistic in the raw markets .

boilersuit concentric diversification is a good strategy for Silent Witness , as they have already developed the technologies need to be an important sham in this highly militant marketThe major disadvantage to a concentric diversification strategy is that it may draw current customers from existing products to the new products , thus not really change magnitude the custom er base . The other dangers inherent in a concentric diversification strategy is ensuring the inner(a) support to have new products , as well as continuing to repair and service their existing products . Silent Witness must attend adequate inbred resources in R D , plus an adequately ingenious gross revenue force to penetrate new marketsConglomerate diversification is a strategy whereby the company seeks to expand its markets , offer new products which are the company s current products to entirely new markets . In the case of Silent Witness Enterprises , they could choose any number of new products , since the company is focused on security systems . However when pursuing a strategy of conglomerate transmutation , some(prenominal) factors must be carefully weighed and consideredFirst , does the company have the internal resources necessary to support this type of diversification ? generally , can the company devote R D capabilities , sales provide , and manufacturi ng facilities if needed...If you want to get a full e! ssay, tell it on our website: BestEssayCheap.com

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